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Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

The news just keeps on rolling from Auburn Hills today, as Fiat Chrysler continues to detail its five-year growth plan. This time round, we're talking about Chrysler. The troubled American brand has been limited in the past few years to the lamentable Sebring/200, the Town & Country and the 300, although that's likely to change in the coming years.
"The Chrysler brand is not luxury - it's not premium. Chrysler is the mainstream American brand," brand CEO Al Gardner said during today's presentation.
Gardner set a sales target of 800,000 units by 2018, which marks an increase of 350,000 units compared to its 2013 sales results. That's a pretty big ask for a brand that's struggled to define itself over the past decade.

2013.5 Chrysler 200 S Special Edition is a Sebring swan song

The world is set to get an all-new Chrysler 200 next year, thereby finally putting the bones of the long-serving Sebring to rest. To tide us all over until then, the automaker has released the 2013.5 200 S Special Edition. As a collaboration between Chrysler and the Imported from Detroit clothing line, the sedan features plenty of aesthetic tweaks to give it a bit more attitude. Those include tinted headlamp and taillamp housings, body-color door sills and 18-inch gloss black wheels. There's also a revised front fascia with a black mesh grille, while the tail end gets a decklid spoiler and a revised valance.
Indoors, the seats are clad in black, water-resistant fabric courtesy of Carhartt. Expect to see the 2013.5 200 S Special Edition in dealers soon with a price tag of $28,870. While there are plenty of questions to be asked here, one is more nagging than the others. Why bother buying the special edition when an all-new model is mere months away? It's an age-old question, but it still bears asking. Check out the full press release below for more information.

FCA to pay buyers $1,700 to swap out of scandal-mired VWs

FCA is trying to gain some sales from arch-rival VW in the competitive European market by offering potential buyers in Italy up to $1,700 to swap into an FCA group car. While the promotion isn't specifically targeted at TDI owners affected by the emissions scandal, it is clearly intended to turn dissatisfaction with VW's defeat device cheat into additional sales, Bloomberg reports. The 500-1,500 euro incentive (roughly $560-1,700, depending on vehicle) stacks on top of any other rebates or deals applicable, and applies if a buyer brings in any of Volkswagen Group's cars – including Audi, Skoda, and SEAT, among (many) others. As Bloomberg notes, it's normal for automakers to offer "conquest" deals – giving a buyer cash for trading in a competitor's vehicle. Those deals aren't usually limited to one company's products, however; FCA's program looks specifically to take advantage of VW's legal and public relations nightmare. FCA isn't the only automaker trying this trick in Italy. Automotive News Europe also reported that Ford is offering approximately $840 in incentives across its entire range to owners of VW vehicles seeking to trade in for a Ford. No word of yet as to whether these incentives will spread beyond Italy or to other automakers.Related Video: