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Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

Car Club USA: Chrysler Power Classic

Car Club USA heads to the Buckeye State for some high-octane drag racing at the Chrysler Power Classic. And for these amateur drag racers, nothing but Mopar muscle will do. "I would say Mopar is kind of a way of life," says Larry Augenstine. "Some people get addicted to lemonade, or beer, [or] drugs. Well, I'm Mopars." Larry drives a 1968 Plymouth Barracuda with a 426 Hemi motor that once belonged to local racing legend Ray Christian. He's joined at the track by Mark Ipsen of the Midwest Nostalgia Pro Stock Association. Mark runs a 1979 AMC Concord with a modified 401 block V8 that he claims has dynoed at just under 1,000 horsepower. The biggest threat to any day on track is Mother Nature, who cast a threatening shadow over National Trail Raceway for much of the event. When the clouds and rain subsided, our cameras captured the grounds crew in action with blowers, torches, and a sticky compound that's sprayed the entire length of the track. Can Larry, Mark, and the rest of these Mopar fanatics make the most of the few runs they'll get? Stay tuned to find out. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Chrysler Racing Vehicles Performance Car Club USA Videos Original Video autoblog black

Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne