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A Chrysler LeBaron Town & Country with 12,000 miles is up for auction

A hundred years ago, the LeBaron name was among America's top luxury nameplates, so when we heard that auction house R.M. Sotheby's was auctioning one off, we immediately thought of one of the coachbuilt Imperial-branded classics that competed with the highest-order Gatsby-era Cadillacs and Lincolns. What we found instead, however, was arguably even better. It's a 1985 Chrysler LeBaron Town and Country convertible, the one most of us know from when "Back to the Future" was still in theaters, complete with faux wood paneling. This has strong nostalgic value, especially as one of my best grade-school friends' mom had one, and I always felt like a celebrity to get picked up from school with the top down. While the LeBaron name may have fallen from grace by then, becoming the entry-level Chrysler offering, the T&C droptop was the most glamorous of the midsize K-cars. Did the Plymouth Reliant or Dodge Aries have acres of plastic timber applique on their flanks and four words (five if you count "Le" as its own) in their model names? Hell no. It may have been powered by a 2.6-liter Mitsubishi Astron engine, but the front-driver was pure Americana. K-cars were as common in the 1980s as RAV4s are today, and the K platform was largely responsible for saving Chrysler from bankruptcy. Nothing from Ford, GM, Germany or Japan came close, then-CEO Lee Iacocca said, and, "If you can find a better car, buy it!" he would threaten. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beyond that, the LeBaron was the steed that carried Neal Page and Del Griffith cross-country in time for Thanksgiving dinner in Planes, Trains and Automobiles. Esteemed LeBaron T&C owners counted Iacocca himself, Frank Sinatra (a wagon, even!), and if George Costanza is to be believed, Jon Voight. For a car that sold over 2 million examples, the "wood"-sided Town and Country convertible variant was rare. Chrysler made only 1,105 of them, and this particular example has a claimed 12,345 miles on the clock. The color is gold, Jerry, gold! And given what we known in hindsight about their build quality, you're not likely to find a better one. According to its CarFax report, the LeBaron was purchased new in Vermont, where it resided until 2004 when it was sold to a new owner in West Virginia. Five years later, it made its way to a dealer in Utah.

EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.