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Why FCA-PSA merger is no quick fix for their China problem

BEIJING — Fiat Chrysler and Peugeot owner PSA's merger is unlikely to provide a quick fix to their problems in China, as both companies have long struggled to find the right products at the right price for the world's top car market, analysts say. The companies said on Thursday they aimed to reach a binding deal in the coming weeks to create the world's fourth-biggest automaker by production volume. But scale alone will not make Italian-American Fiat Chrysler Automobiles (FCA) and France's PSA Group more competitive in a market where they have been slow to adapt to trends and win over consumers, leading their sales to lag far behind foreign rivals such as Volkswagen and General Motors. PSA does not have enough competitive SUV models, and neither company has enough electric and plug-in hybrid vehicles, or enough cars packed with hi-tech features for Chinese tastes, analysts say. In a market where 28 million cars were bought in 2018, FCA sold just 155,215, while PSA sold 257,723, according to consultancy LMC Automotive. At the end of September, FCA had a market share of 0.5% in China's passenger car market, while PSA's was 0.6%. Analysts say they have been squeezed by Japanese and local brands, which have product line-ups better suited to Chinese tastes at cheaper prices. "Both companies are very home-market centred and have failed to adapt to shifts in Chinese market preferences," said Bill Russo, head of Shanghai-based consultancy Automobility Ltd and a former senior Asia-based Chrysler executive. "Neither company has recognized and delivered on the trends of shared, connected and electric vehicles,” Russo said. That makes them ill-prepared to deal with further shifts in the Chinese market, which saw annual sales contract for the first time since the 1990s last year and is expected to see another drop this year. "China's overall market is experiencing a transmission and adjustment period," said Alan Kang, a Shanghai-based senior analyst at LMC Automotive. "It is very hard for these two companies, which do not have enough competitive up-to-date products, to quickly recover with the merger." FCA has a partnership in China with Guangzhou Automobile Group, which said on Thursday it backed the merger. PSA has been trying to reboot its operations in China.

2014 Chrysler 200 to set design tone for brand

Speaking with Wards Auto at this year's Detroit Auto Show, Chrysler design chief Ralph Gilles said that the next-generation Chrysler 200 will launch a whole new styling direction for the brand when it arrives for the 2014 model year. Gilles did not reveal any specific design cues or elements that will be found on the next 200, only saying that the new car "shares no surface language with any previous Chrysler we've ever seen."
Indeed, the current 200 isn't exactly setting the world on fire with any sort of clever, emotive design, but Gilles knows that. "The current Chryslers on the road today certainly don't reflect where we're headed," he told Wards Auto. Instead, Gilles said that "we are deviating from where we are today, completely. It's a very different feeling (and) look."
The launch of the new Chrysler 200 will officially mean the death of its Dodge Avenger counterpart, though Gilles says that the company is working on an all-new product to replace that vehicle down the road. Still, Chrysler will need a successful player in the popular midsize segment, and Gilles fully expects the new 200 to be up to the task. "I think it's going to be a beautiful and relevant vehicle."

2015 Chrysler 200S AWD

I love road trips. Honestly, one of the best parts about this job is the freedom we're given to experience the open road, whether at new car launches or while bombing around with whatever we're testing on our home turf. But the longer-form road trip is equally special to me, and it's something I'm always eager to do. Air travel stinks - that's not news. So if I can drive, I will. And without our dear TSA to fight with, I can pack all the chainsaws and gallon jugs of chocolate milk that I want.
So when it came time to attend the 2014 New York Auto Show this past April, I thought, "Why not drive?" Typically, the route from downtown Detroit to Manhattan is something like 10 hours, but I decided to bake some extra time into the journey and planned for the vast majority of my travels to be off the beaten path. Doing the "avoid expressways" route allows you to see parts of America you've never encountered before, and to meet people with stories and opinions that you've never heard. It's a great way to travel if you have the time. There's something uniquely serene about seeing the country in a great car on a great road.
Let's talk about that "great car" line for a moment. Ideally, long stretches of backroads are best done in something fast, comfortable and involving - a Porsche 911 comes to mind. Or, another school of thought says to pick some fun little spitfire like the always-lovely Mazda MX-5 Miata, for top-down, sun-drenched fun. But for this trip, I chose the 2015 Chrysler 200, in fully loaded S guise with all-wheel drive. Now, settle down; I'm not about to compare it to either the Porsche or Mazda. The point I'm making is this: after 1,500 test miles under my butt, I can emphatically state that the new 200 is indeed a great car in its own right.