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Mopar opening Custom Shop at Cobo

While other automakers have been streamlining their brand portfolio, the Chrysler Group has shown no such signs. It's got the Dodge, Chrysler and Jeep brands, plus Fiat, and it recently broke out its SRT and Ram nameplates into their own brands. And you can bet each will have its own presence at the Detroit Auto Show this year. But don't forget Mopar. The company's performance parts division is getting its own display at Cobo this year, and it'll be the largest in the brand's history.
The Mopar Custom Shop is poised to take up 5,500 square-feet of Cobo floor space, further expanding on last year's Mopar Garage. If the image above offers any indication, the show stand will include a Dodge Challenger, SRT Viper, Fiat 500L, Jeep Wrangler, Jeep Cherokee, Ram 3500 and what looks like (but isn't identified in the press release below as) a Chrysler 200 (which may be replaced by a 2014 model), all augmented with Mopar parts and accessories.
Visitors will also be able to use pre-programmed iPads to configure Chrysler Group vehicles with a wide range of accessories - a portfolio that grows by 1,500 new parts every year and tops over 100 add-ons for every new vehicle Chrysler launches.

Chrysler withdraws from UK market

Ford factors big in the British market, as does GM's Vauxhall brand. But one automaker that will be missing from the UK from here on out will be Chrysler, as the latest reports coming in from the British Isles indicate that the American brand is closing up shop. For the past few years, Chrysler has been selling a combination of its own models as well as rebadged Lancias to British customers, but has been having a tough time making a go of it. After just a few short years of lackluster sales, Chrysler UK ceased selling the Delta, and according to Auto Express, is now withdrawing the 300C and Grand Voyager as well. That leaves just the Ypsilon, which will reportedly continue on an on-demand basis if customers ask for it, but even that will end by 2017. The withdrawal of the Chrysler brand from the British market mirrors that of Lancia, under whose name the same models are sold in continental Europe but which is now being confined strictly to Italy, where it will similarly continue to sell the Ypsilon. Of course that doesn't mean that FCA is withdrawing from the British market altogether. The Fiat, Abarth, Alfa Romeo and Jeep brands will continue being offered in the UK, as will Maserati and Ferrari. Just don't expect to see many wing-badged Chryslers on the high street anymore – not that you would have until now. Last year the Chrysler brand reportedly sold fewer than 2,000 units in the UK, compared to the 10,000+ examples of just the Fiat 500 it moves there every month. Related Video: Featured Gallery 2012 Chrysler Ypsilon News Source: Auto ExpressImage Credit: Chrysler Chrysler Lancia chrysler ypsilon

Fiat Chrysler wins top Total Quality Award for first time

The Strategic Vision Total Quality Awards are 20 years old in 2015, and Chrysler has never topped the awards before. Until now, that is. Fiat Chrysler takes the overall award on the corporate level with six segment leaders from Fiat, Dodge, Jeep, and Ram. The Fiat 500 won Small Multi-Function Car, the 500e won Small Alternative Powertrain, the Dodge Challenger tied at the top in the Specialty Coupe category alongside the very un-coupe Mini Cooper Countryman, the Jeep Wrangler Unlimited took the Entry SUV category, the Dodge Durango won in Mid-Size SUV, and Ram took the overall in Best Non-Luxury Brand. The accolade means FCA has gone from one segment winner in 2010 to overall victory in five years. Cars have gotten so good, says Strategic Vision, that it is harder than ever to win. In fact, says the group, 18 years ago 85 percent of all vehicle brands had more than half a problem per vehicle. This year, no brand has more than half a problem per vehicle. The organization measures "over 155 specific aspects of the customer's experience," and scores are based on input from more than 46,000 customers. Other notables in and near the winner's circle include Volkswagen and General Motors, who tied for second place on the corporate scale, one point behind FCA. The Mini Cooper Roadster scored the highest of any model, the Corvette Stingray Convertible and Coupe scored the second- and third-highest. The Chevrolet Colorado is the first domestic Standard Pickup winner in more than ten years, and the Nissan Titan carried the Full-Size Pickup category. The press release below has all the details on how winners and losers are selected, and the full list of automakers and how they finished. "The Customer's 'Total' Experience Defines Quality, Fiat Chrysler Scores Highest in Total Quality," says Strategic Vision The 2015 Total Quality Awards® SAN DIEGO, Friday, July 17, 2015 — Unknown to many, when some consumer research firms rank a car company's quality performance they often do so by simply "counting problems." In the past, this may have been acceptable, but in today's modern and efficient manufacturing world the difference between the worst brand and best brand is LESS than half-a-problem per vehicle. Thus, any "quality ranking" based on this method is severely lacking in the complete picture of the "Total" Quality experience that customers actually use to judge their product ownership.