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Chrysler celebrates 90 years with special trim levels

Ninety years is a long time for any business to stick around, and it's especially difficult in the auto industry. Chrysler is celebrating the milestone this year by loading on extra tech with 90th Anniversary Edition packages for the 200, 300, and Town & Country. Chrysler's 90th Anniversary Edition for the 2016 300 is based on the Limited trim, and it includes an 8.4-inch UConnect infotainment system with navigation, SiriusXM radio, and a custom splash screen. In addition, buyers get a dual-pane sunroof and floor mats with the anniversary logo. Separately, the 2016 300S is available with a retuned suspension and steering that includes increased spring rates, larger sway bars, and set of Goodyear Eagle F1 tires. The 200's 90th Anniversary Edition is also based on the Limited trim, and the package adds an 8.4-inch Uconnect system without navigation, sunroof, heated mirrors, a leather-wrapped steering wheel, power seats, and custom floor mats. For 2016, the Limited also has blind-spot monitoring and rear cross-path detection as a standalone option, and it and the S version get a standard backup camera. The 200C now comes with a heated steering wheel, as well. Finally, the Town & Country is due for a replacement in early 2016, but the current version gets to celebrate the 90th anniversary, too. Based on the Touring-L trim, the package adds a power sunroof, bright door handles, heated seats for the first two rows, a heated steering wheel, and keyless ignition. Plus, there are special logos on the splash screen and floor mats. 90th Anniversary of Chrysler Brand Marked by Nearly Complete Refresh of Vehicle Lineup September 1, 2015 , Auburn Hills, Mich. - With two of the brand's three vehicles either recently renewed – from the refreshed flagship and iconic 300 full-size sedan earlier this year, to the completely new 200 mid-size sedan last year – Chrysler is gaining momentum. Add to that the upcoming sixth-generation of the vehicle that created the minivan segment more than 30 years ago, coming next year, and that qualifies for a serious roll. 2015 also marks the Chrysler Brand's 90th year, which it will celebrate by offering special 90th anniversary models of its 300, 200 and Town & Country models. "Clearly 2015 is a very exciting time for the Chrysler Brand," said Al Gardner, President and CEO - Chrysler Brand, FCA — North America.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.