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Fiat's Marchionne ponders Chrysler going public again

Fiat boss Sergio Marchionne says there's a real possibility that its majority-owned Chrysler Group may eventually return to the ranks of publicly traded companies. According to Bloomberg, the Fiat and Chrysler CEO gives that a "50 percent chance" of happening, but he doesn't appear to favor that scenario: "My preference is to be one single company... we belong together."
Marchionne has seemingly been operating under the assumption that Fiat will eventually own all of Chrysler, working to buy up the shares it doesn't own and looking to buy out the retiree trust fund that it shares Chrysler ownership with. Certainly, Chrysler going independent again would be increasingly difficult, as the companies continue to blend products, technologies, facilities and staffing, a trend started immediately after the Italian automaker became custodian of the brand following Chrysler's bankruptcy in 2009.
Marchionne's remarks to the media came at Chrysler's Kokomo, Indiana plant, where he was on hand to announce a major investment at four facilities in the state to build eight- and nine-speed automatic transmissions.

2017 Chrysler Town & Country shows its 200-inspired face

Chrysler's new Town & Country is expected to debut in the next several months, featuring a new plug-in hybrid powertrain on top of a new look. While we're still short on details about the new propulsion system, a new round of spy photos is giving us a great look at the T&C's modernized aesthetic. In short, think of a puffed up, ultra-versatile Chrysler 200, and you'll have an idea of what the new Town & Country will look like. Spied on what we're guessing is Fiat Chrysler's US headquarters – seeing body shells like this just hanging around the Auburn Hills, MI campus isn't strange, although this does seem like an especially haphazard case – the new van's look is far less upright than the current model. In general, this new vehicle should be sleeker and, dare we say, more compact than the current Town & Country. Alongside the all-wheel-drive plug-in model, our spies report the new T&C will be offered with a 3.2-liter V6, which we're betting was pilfered from the Cherokee, the only other FCA model to use the smaller version of the Pentastar. It's unclear if all-wheel drive will be featured on the ICE-only model. Beyond the class-exclusive PHEV powertrain, our spies report the new van will combat the Honda Odyssey's nifty, built-in vacuum cleaner with a unit of its own. Other innovations will include hands-free side doors – we're guessing these would be some version of the increasingly popular smart tailgates, which simply require a kick of the foot to open. Of course, we'll know all about the new Town & Country early next year, with its expected debut slated for the 2016 Detroit Auto Show. Featured Gallery 2017 Chrysler Town and Country: Spy Shots Image Credit: Brian Williams / SpiedBilde Green Spy Photos Detroit Auto Show Chrysler Green Driving Minivan/Van Hybrid chrysler town and country

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.