2005 Chrysler Crossfire Limited Coupe 2-door 3.2l on 2040-cars

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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Junkyard Gem: 1986 Chrysler Fifth Avenue

Chrysler started putting the New Yorker name on its top-end luxury dreadnaughts all the way back in the early 1940s. When it came time to pitch an even more exclusive New Yorker, what street did Chrysler choose for its name in 1979? Exactly. The Fifth Avenues started out as Plymouth Gran Fury siblings, then switched to the smaller M-Body Dodge Diplomat platform for the 1982-1989 model years. Here's a padded-landau-roof-equipped '86 Fifth Avenue, spotted in a San Francisco Bay Area self-service wrecking yard. Though the Fifth Avenue started life as a option package for the New Yorker, Chrysler ditched the New Yorker badging on these cars after the 1983 model year (while applying it, confusingly, to the Chrysler-badged front-wheel-drive E-Body). Perhaps this was due to certain Chrysler-demographic-terrifying developments in New York-based popular culture around that time. 1970s styling touches were still going strong in mid-1980s Detroit, and this car has lots of fake wood and button-tufted vinyl inside, with this stainless-trimmed padded landau roof outside. Mechanically speaking, it's a Dodge Diplomat, complete with 140-horsepower 318-cubic-inch (5.2 liter) V8, rear-wheel-drive, and three-speed automatic transmission. The Diplomat was a sturdy and reliable machine, but the $14,910 Fifth Avenue sticker price was a lot to pay for a Diplomat with some extra gingerbread, especially when the Diplomat listed at $10,086. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Diplomat was a very popular choice for American law-enforcement duties during the 1980s, and the chase scene from Short Time shows a slightly exaggerated depiction of its tough construction. It's a shame that the filmmakers couldn't find a way to use a Fifth Avenue instead. For 1990, the Fifth Avenue name went onto a stretched version of the front-wheel-drive K Platform, then disappeared after 1993. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "I enjoy making money... and spending it. But not foolishly." Related Video:

2015 Chrysler 300 looks to recapture its mojo in LA

Chrysler's 300 sedan has never been a shrinking violet, but it arguably lost a bit of swagger when its second-generation model bowed. There was no way that an evolutionary design could ever upend the automotive establishment the way the original 2005 model did, but even so, something was clearly left on the table when the 2011 model bowed.
You don't have take our word for it - Chrysler knows it, too. Reflecting back upon the second-generation model's styling today, Ralph Gilles, Chrysler's senior vice president of design is refreshingly candid, telling Autoblog, "Our previous generation of leaders didn't understand the car very well, and kind of forced this front end on us." For 2015, Gilles and Co. have worked to recapture some of the 2005 design's lightning in a bottle. In Gilles' words, the brief for the refreshed 2015 model was to "give the car the attitude it deserves... up the attitude, up the presence."
Visually, the new 300 initially appears very similar to the current car, but closer inspection and side-by-side comparisons reveal countless changes, the most noticeable being a much larger front grille (by about 30 percent), redone light fixtures and a 'Mobius-strip' lower fascia that picks up where the new 200 left off. The cabin has been upgraded, too, with a standard seven-inch display in the gauge cluster, the latest UConnect infotainment system and improved material choices.