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FCA to make 1 million face masks a month for North America coronavirus fight

MILAN, Italy — Italian-U.S. car giant Fiat Chrysler has confirmed plans to produce a million face masks a month and said it will distribute them to emergency services in North America to help the fight against coronavirus. FCA, which is also trying to help produce badly needed respirators for patients in intensive care in Italy, is one of a number of large manufacturers adapting production lines to make products in desperately short supply. "Production capacity is being installed this week and the company will start manufacturing face masks in the coming weeks with initial distribution across the United States, Canada and Mexico," it said in a statement released late on Monday. The monthly output of 1 million masks will be donated to police, emergency medical staff, firefighters and to workers in hospitals and health care clinics, it said. The decision to begin distribution of masks in North America rather than Italy, the company's other home country, underlines the difficult balance global companies are having to maintain as they weigh where to offer help in the emergency. Face masks and other protective equipment for medical staff have been running out across the world as thousands of new cases of the highly contagious virus have arrived in hospitals daily. Fiat's position as a historic pillar of Italian industry makes the issue of where to provide help sensitive, especially as Italy is the country worst hit by the virus so far. Both FCA and its controlling shareholder Exor, the investment firm of Italy's Agnelli family, have offered significant assistance to efforts to handle the crisis in Italy, where almost 6,000 people have died. FCA and luxury automaker Ferrari, also controlled by Exor, are in talks with Siare, Italy's biggest respirator manufacturer, to help it double production of the life-saving machines. In addition, the Agnelli family said last week it was donating 10 million euros to fight the virus emergency in Italy. It said companies controlled by Exor bought 150 ventilators and other medical equipment abroad, provided vehicles for support of people in need and were in touch with Italian authorities to help them buy medical equipment and healthcare products abroad. As part of the process, an Exor spokesman said on Tuesday the group had made an initial purchase of 250,000 face masks in China which would be distributed in Italy and were expected to arrive by the end of this week. Related Video:    

Worker crushed to death at FCA's Jefferson North Assembly Plant [UPDATE]

Tragedy has struck a Fiat Chrysler factory. According to emerging reports, a worker was killed at the Jefferson North Assembly Plant early this morning in Detroit. The incident reportedly occurred in the waste water treatment facility at the plant, just after 7 a.m. this morning. The 53-year-old worker, whose name has not yet been released, is said to have been crushed in a press and was pronounced dead at the scene. The incident is currently under investigation to determine the exact circumstances. Jefferson North is where FCA assembles the Jeep Grand Cherokee and Dodge Durango. The plant is located on Conner Street near East Jefferson Avenue in Detroit. We've reached out to FCA US for the official statement, and will update you as soon as more details are available. Our condolences go out to the late worker's family and friends. UPDATE: Official statement from FCA added below. FCA US has had a tragic accident at its Jefferson North Assembly Plant during the first shift this morning. A plant employee died at the waste water treatment plant. The Company is currently working with local officials to investigate the incident. The name of the employee is not being released at this time. All of the FCA family extends its deepest sympathies to the employee's family during this difficult time.

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.