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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Next-gen Jeep Wrangler to pack 300-hp Hurricane turbo four

Fiat Chrysler has been working for some time now on a new turbocharged four-cylinder engine. Dubbed "Hurricane," the engine is now said to produce nearly 300 horsepower. And its first application could be in the next-generation Jeep Wrangler. With that much power coming from such a small engine, the Hurricane would offer an even higher level of specific output than the 1.75-liter engine in the Alfa Romeo 4C – one of FCA's highest-stressed engines – far eclipsing the 4C's 120 horsepower per liter with 150 hp/l. By way of comparison, the latest 2.0-liter, four-cylinder version of Ford's EcoBoost engine produces "only" 245 hp (122.5 hp/l). The 2.0-liter turbo four in the latest Mercedes-AMG CLA45 and GLA45, however, produces 375 hp. To get so much out of so little an engine, FCA will utilize a twin-scroll turbocharger and variable valve timing. That could make it ideally suited towards a compact performance model, but according to Automotive News, its first application could be in the new the Wrangler. The larger 3.6-liter Pentastar V6 produces 285 hp, nearly as much as the Hurricane will. But with a smaller engine, an eight-speed transmission, and aluminum construction, the new Jeep will likely benefit from dramatically-improved fuel consumption. Related Video:

Recharge Wrap-up: Storm Pulse EV touring motorcycle, Elio COO launches YoYo car subscription service

The Eindhoven University of Technology in The Netherlands has created the Storm Pulse electric touring motorcycle. Its 28.5-kWh modular battery pack provides 236 miles of riding on a single charge. The batteries can be charged on a standard household outlet, and can be swapped out in a matter of minutes. The Storm Eindhoven team is raising money to take the prototype bike on a world tour this summer, covering 40,000 kilometers (24,855 miles) in 80 days, not just to show off the Pulse, but also to demonstrate the feasibility of electric mobility. Check it out in the video above, and read more at Technologic Vehicles. Chile is generating so much solar power that it is giving it away for free. Thanks to its well-developed solar infrastructure – which includes 29 solar farms with 15 more in the works – feeding its central grid (as well as problems distributing it to other parts of the country), the surplus means energy prices have dropped to zero in certain locales for well over a hundred days of the year. Chile is now trying to improve its transmission networks, though lack of revenue could slow future investment in solar power. Read more at Green Car Reports. Fiat Chrysler Automobiles (FCA) is reportedly talking to Uber Technologies about a possible partnership regarding driverless cars. Anonymous sources close to the matter have said that a venture could be announced by the end of 2016. Uber is also in talks with other automakers, according to one source. Having access to Uber's massive fleet of vehicles around the world provides large opportunities for gathering data and improving systems. Sources say Fiat has also been in contact with Amazon about autonomous delivery vehicles. Read more at Automotive News Europe. Former Elio Motors COO Hari Iyer is launching the YoYo car subscription service as its CEO. YoYo will offer cars on-demand with a concierge service, using a pay-per-mile model. Iyer will maintain a relationship with Elio as a member of its Board of Directors, and as a strategic advisor to CEO Paul Elio. "I am proud of our team's accomplishments [at Elio] and the progress we've made to date and will look on with pride when I see an Elio on the road," says Iyer. He adds, "My work at YoYo is continuing our shared mission to usher in a new era of affordable access to cars." Read more in the press release below.