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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

FCA and iPhone maker plan Chinese electric vehicle joint venture

MILAN — Italian American automaker Fiat Chrysler and Taiwan's Hon Hai plan to set up a joint venture to manufacture electric vehicles and to engage in the business of wirelessly connected vehicles, Hon Hai said on Thursday. Fiat Chrysler (FCA) and Hon Hai are negotiating to set up a 50-50 joint venture, Hon Hai said in a statement. It added Hon Hai would hold its 50% share both directly and indirectly and that its direct shareholding would not exceed 40%. Hon Hai is the parent of Foxconn, the Chinese assembler of Apple iPhones. FCA last month reached a binding agreement for a $50 billion tie-up with France's PSA that will create the world's No. 4 carmaker. The joint venture with Hon Hai will produce vehicles for the Chinese market, but many details of the accord are still to be worked out, one source close to the matter said, adding that a final deal was expected to be signed in the coming months. Foxconn has been investing heavily in a variety of future transportation ventures for several years, including Didi Chuxing, the Chinese ride services giant, and Chinese electric vehicle startups Byton and Xpeng. Foxconn also has invested in Chinese battery giant CATL and a variety of other mostly Chinese transportation tech start-ups. FCA will launch its first full-electric model - the 500 small car - this year. Reporting by Giulio Piovaccari in Milan, additional reporting by Paul Lienert in Detroit. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1987 Chrysler LeBaron Coupe

For the 1989 through 1991 model years, Chrysler and Maserati teamed up to create one of the most fascinating machines of the era: the Chrysler TC by Maserati. Built in Milan, the chassis and general body lines of the TC derived from the smooth-looking 1987 Chrysler LeBaron Coupe (just as its Turin/Hamtramck-made Cadillac Allante competitor traced its ancestry to the Eldorado). After writing about a few discarded TCs, I decided that I'd keep my junkyard eye open for an example of its LeBaron Coupe sibling. Here's an '87, customized in proper mid-2000s-style Fast & Furious Mode, found in a self-service yard in northeastern Colorado. The LeBaron name came from a 1930s coachbuilder, ultimately bought by Chrysler, and spent many decades being applied to super-luxe Imperial models. In the late 1970s and early 1980s, Chrysler glued LeBaron badges and lots of bling on the Dodge Diplomat; the famous Iacocca-era K-Car LeBarons followed in the 1982 model year. The original K-based LeBaron Coupe seemed boxy and stodgy, so a slicker design went on a modified K chassis for the 1987 through 1995 model years. This car got some serious interior modifications at some point, including aftermarket seats, purple-and-white paint on the dash, and fiberglass door panels. The original door controls now live in diamond-plate panels. The gauge faces have faded in the harsh Colorado sun, but they appear to be custom-made. The engine is long gone from the yellow-wire-loom-decorated compartment, but the emissions sticker on the hood underside indicates that it was the 2.2-liter turbocharged four, rated at 146 horsepower. That was a big number for a 2,731-pound car in 1987. More LeBarons than you might have expected came with manual transmissions around this time, but this one has the three-speed automatic. The big-bore tailpipe got stuffed with dirt at some point during this car's journey here. The hood scoop must have been so good that a junkyard shopper grabbed it. I hope it stood at least a foot tall. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. James Earl Jones did the narration on these heart-pounding advertisements. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Even though the earlier LeBarons were very different cars, we need to get Ricardo Montalban in here. Here's Ricardo after being seduced by the '84 LeBaron convertible.