2004 Chrysler Crossfire Base Coupe 2-door 3.2l on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Autoblog Minute: FCA unveils 4x4 all-weather drive cell

It's winter time any time at the FCA Tech Center as FCA unveils an all-weather 4x4 drive cell. Autoblog's Mylencia Gillenwaters and Eddie Sabatini report on this edition of Autoblog Minute. Show full video transcript text [00:00:00] It's winter time any time at the Chrysler Technical Center as FCA unveils a new all-weather 4x4 test site. I'm Mylencia Gillenwaters and this is your Autoblog Minute. FCA calls it their first 4x4 in drive dyno cell, with rain and snow testing capabilities. We sent Autoblog's Eddie Sabatini to Auburn Hills for a closer look at the $2.5-million investment: [00:00:30] [EDDIE SABATINI INTERVIEW] This 4x4 dyno adds to the FCA's already impressive 5.4-million square-foot research and development center. The Tech Center features some 14,000 employees, an aerodynamic test facility, and [00:01:00] hundreds of test sites that run 24/7. Truly making it an auto engineer's dream. For Autoblog, I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Chrysler Technology Autoblog Minute Videos Original Video engineering 4x4 research and development

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).