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What we think we know about Chrysler's plug-in hybrid minivan, CUV

When the 2016 Town & Country comes to Chrysler dealerships, it will sport something no production minivan has ever had: a plug. That was on bit of news hidden in the massive Fiat Chrysler (FCA) product preview held in Detroit on Tuesday. All FCA would say about the minivan was that the Town & Country PHEV would get 75 MPGe. We know from the product preview slide (click to enlarge) that there are actually two plug-in hybrids coming from FCA. The minivan and a "full-size crossover," due in 2017. While that could describe the next-gen Dodge Journey, it could also be a brand new peoplemover. All FCA said officially was that it will be a "new vehicle or renewal of existing nameplate," which seems like an awful broad definition. We were curious to know more about these products, so we asked FCA spokesman Eric Mayne. Sadly, he was less than forthcoming, telling AutoblogGreen, "I can only refer you back to the presentations in which the PHEV is mentioned. If the answers aren't there, you'll have to wait." There are actually two plug-in hybrids coming from FCA. Well, sure, for actual facts we'll have to wait, but we can still speculate and look into the archives to see what plug-in vehicle technology FCA has offered in the past. Chrysler had an electric vehicle working group called ENVI that created products like an all-electric minivan for the US Postal Service (pictured). ENVI was disbanded in 2009. At the time, the company said plug-in vehicle work would continue, and since then we saw PHEV minivan and PHEV truck test programs from Chrysler and Ram. In early 2012, Chrysler started testing a small, 25-unit fleet of plug-in hybrid-electric Town & Country minivans with the city of Auburn Hills, MI, where the company is located. The $26-million demonstration project was funded in part by the US Department of Energy, which covered $10 million. The stated plan was for those minivans to each hit at least 16,800 miles over two years, but there were hiccups. In September 2012, for example, the liquid-cooled 12.1-kWh batteries from were found to overheat. Those batteries came from Electrovaya and were mated to a 3.6-liter Pentastar engine that could burn E85. Will any of this make it into the production Town & Country PHEV? No idea, but now we know where the company's coming from. FCA also has some EV experience with the Fiat 500e. Chrysler says electrification has been over-blown by the media.

Chrysler de Mexico to sell rebadged Mitsubishi model in shades of Colt deal

Chrysler and Mitsubishi have had a close relationship since the early '70s. Back then, they partnered up to sell the Japanese brand's models under American names as captive imports in the US. Vehicles like the Dodge Colt, Eagle Summit, and eventually the 3000GT/Stealth twins and lots of other cars and trucks became the fruits of that alliance. In fact, the two companies still maintain a good rapport, as evidenced by reports of a new deal to sell the Mitsubishi Attrage, also known the Mirage G4, in Mexico starting in November.
The Attrage is a small, four-door sedan that borrows many of the mechanical bits from the Mitsubishi Mirage hatchback. According to Automotive News, the deal allows Chrysler to sell the model in Mexico for the next five years. The deal could be a win-win for both companies. Mitsubishi gets to use more capacity at its Laem Chabang, Thailand factory where the car is made, and Chrysler gets a new vehicle for a growing market with almost zero development costs. At this time, there's no indication of the new model's name in Mexico, though.
There's also still a chance the Attrage might make it to the US market as well. The automaker showed off the sedan as the Mirage G4 at the 2014 Montreal Motor Show ahead of promised sales in small-car-friendly Canada. The Mirage hatchback was introduced to the US in a similar way, debuting in Canada first and then crossing the border. While reviews for the Mirage have been pretty atrocious, it would still be interesting to see Mitsubishi further expanding its lineup in North America.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.