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Detroit Three autoworkers could get huge bonuses

For a long time, being a line worker for one of the Detroit Three has meant living with an uncertain future. With the health of American automakers on the rise, though, things are also starting to look up for the men and women building the cars. The latest sign that things aren't bad? Big profit-sharing checks.
According to The Detroit News, Ford, General Motors and Chrysler could end up paying over $800 million to 130,000 workers as part of a profit-sharing plan. According to The News, the economic impact of these profits in Michigan alone could exceed $400 million, besting the NFL's Super Bowl, MLB's All-Star Game and the NHL's Winter Classic for their economic impact.
This is the third straight year the Detroit Three have issued profit-sharing checks to UAW employees, and for many workers, the checks are as close as they'll get to a raise, due to the most recent contract between the union and the manufacturers. On average, employees at GM and Ford receive $1 for every $1 million in North American (not just the US) pre-tax profits. Chrysler, meanwhile, gets a similar deal, although the Auburn Hills-based company calculates profit sharing using 85 percent of the brand's global profits.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

The minivan, reinvented | 2017 Chrysler Pacifica Hybrid First Drive

In the 1980s, minivans succeeded station wagons as the vehicle of choice to move families. The Chrysler Town & Country, Dodge Caravan, and Plymouth Voyager broke that ground, and Chrysler has owned the segment for most of its existence. Though still popular with practical types, minivans have been ceding ground to crossovers for a while, and after 30 years, minivan evolution has slowed, with only the occasional noteworthy feature like a built-in vacuum making headlines. The 2017 Chrysler Pacifica Hybrid is the next big idea in the segment. In fact, we think its plug-in hybrid powertrain is the biggest minivan idea since the original. Yes, we're excited about a hybrid people mover. For 2017, Chrysler has reworked, refocused, and renamed its minivan effort, ditching the Town & Country moniker in lieu of the Pacifica nameplate. The odd recycled name aside, it's not only far superior to Chrysler's outgoing minivan, but, with most of the competition several years old, the new Pacifica is easily the current class leader. But while the minivan's practicality is undeniable, they're not always the most efficient. It's a wonder, then, that no competitor has packaged a hybrid system into a minivan before – especially Toyota, given its dominance in hybrid everything else. Toyota does offer a hybrid minivan in its home market, but the Sienna's only calling card is that it's now the sole American van to offer all-wheel drive, something Chrysler gave up when it started hiding the seats in the floor years ago. Owing in part to its newness, the non-hybrid Pacifica was already one of the most fuel-efficient minivans on the market, with ratings of 28 miles per gallon highway, 18 city, and 22 combined. Add in the hybrid equipment, with its 16-kWh battery pack providing 30 miles of electric-only range, and the new Pacifica Hybrid achieves an astounding 84 MPGe, trouncing everything else in the segment (because, again, it's the only hybrid van). When working as a hybrid and not in EV mode, the Pacifica Hybrid nets a combined rating of 32 mpg. On a full tank and a full charge, it has a range of 566 miles. The hybridized version weighs 650 pounds more than a standard Pacifica. That's after some of the added weight from batteries and motors has been offset by a hood, sliding doors, and liftgate made from aluminum instead of steel. The suspension has been adjusted well enough that you don't really notice the added mass driving down the road.