2000 Chrysler Concorde Lx on 2040-cars

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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

UAW urging Chrysler to sell shares to investors

The United Auto Workers union is pushing Chrysler to sell 16.6 percent of its stock to investors in an attempt to establish the value of the shares. The UAW is currently locked in a lawsuit with Chrysler parent company Fiat over how much the Italian automaker should pay to buy shares from the trust fund. Last year, Fiat told the trust it intended to exercise its right to purchase 3.3 percent of the union's shares at issue. But the union contended the 54,154 shares were worth closer to $381 million instead of the $155 million Fiat offered.
Currently, the UAW owns 41.5 percent of Chrysler while Fiat holds 58.5 percent of the company. Currently, it's unclear whether the UAW could force Chrysler to put the shares on the open market. Doing so would be the first step toward a much-anticipated initial public offering. Chrysler has said it will comply with its shareholders agreement, and Fiat has echoed that tune. According to The Detroit Free Press, the UAW Retiree Medical Benefits Trust has declined to comment on the situation.

Chrysler 300 could become an electric sedan for 2026

Australian outlet Drive says it got eyes on "insider information" that revealed Chrysler has an electric sedan in development. As has been practice for the Pentastar since long before Stellantis, this Chrysler four-door would be the platform sibling of an electric Dodge sedan, the Dodge version to arrive sometime in 2024, the Chrysler variant about two years later. Nothing in the documents identified the EV sedan as a replacement for the 300, but Drive lays out a trail of circumstantial evidence that points to this conclusion. The documents say the vehicles will run 800-volt electrical architectures, thought to mean they'll also get the most powerful versions of Stellantis' new electric motors making anywhere from 201 to 443 horsepower. And because of that, Drive expects these products to use the STLA Large platform, the platform an electric 300 would sit on. Chrysler's working up a range of new products as part of the numerous brand resets Stellantis committed to. In January, Chrysler CEO Christine Feuell told Automotive News the coming portfolio "will include a number of brand-new products that don't exist today, but also products that are still playing in segments that we're in already," calling out the fact that Chrysler only plays in the large sedan and minivan segments. Then she said, "Our intention is to redefine products for those segments, and they're certainly going to be a vast departure from what's in market today."  The automaker's first EV is expected to be the Airflow, teased during the Stellantis EV day last summer before being debuted at CES in January. With Dodge already making a muscle car, turning that into a product for Chrysler seems like a no-brainer. Thing is, Drive's information and Feuell's comments could be applied to the Airflow. It's on the STLA Large platform, will pack two motors producing a combined 402 hp, and fit a battery capable of juicing a 400-mile range. As far as we can tell, Chrysler has never called it a crossover yet. Not that the nomenclature would matter anyway, since any model name with brand equity can be turned into any other kind of vehicle (see: Aspen, Blazer, Maverick, et al). The Airflow name on an EV makes a logical tie to the original Airflow produced from 1937 to 1940, that original car so named because of its aerodynamic features. But if the Airflow EV hit the market as the new 300, we couldn't say we hadn't seen that trick before.