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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Final Toledo Jeep decision may have nothing to do with city's efforts

Toledo, OH is doing all that it can to keep production of the Jeep Wrangler in its boundaries, but the biggest issue facing the plant may be insurmountable, no matter how desperately the city wants to keep the Wrangler local. The Wrangler is built in a rather interesting manner at the Toledo Supplier Park: Fiat Chrysler only handles the very final assembly of each vehicle, while two other companies, Kuka, a German firm, and Hyundai-Mobis, a member of the sprawling Hyundai empire, produce the body and chassis, respectively. The vehicles are then transferred over to the FCA part of the park, where they're painted and completed. This was, as The Detroit News explains, a convenient arrangement back in 2006 when the supplier park opened. Chrysler, which was still owned by Daimler at the time, arranged for Kuka and Mobis to handle production, saving it a huge sum of money. Both suppliers own their own machinery and buildings and employ their own workers. Now that FCA is a relatively healthy entity, though, there's not a lot of need to be sharing profits with two other companies. "What [FCA boss Sergio Marchionne] would like is to have the advantages of high-capacity utilization, owning that capacity and taking advantage of that for himself versus having a supplier doing some of the things his competitors do internally," David Cole, chairman emeritus at the Ann Arbor, MI-based Center for Automotive Research, told The News. "It really adds another level of complexity to the situation." While Sergio Marchionne is a man that generally gets what he wants, it seems unlikely that either Mobis or Kuka would give up their role quietly. According to Jon Zapf, Mobis North America's chairperson for UAW Local 12, the company "definitely wants to maintain their part of this production process." According to The News, Jeep is likely to announce the location of next-generation Wrangler production in June. Expect to hear much more on this one in the coming months.

Waymo bids its self-driving bubble cars farewell

Say goodbye to Waymo's quirky bubble-shaped autonomous cars. Google's former self-driving car division is retiring its fleet of "Fireflies" - also known as "koalas" and "gumdrops," among many other nicknames - to focus on integrating its technology into more traditional vehicles. It particularly aims to give more people access to its self-driving technology through a fleet of 600 Chrysler Pacifica minivans, which the team has equipped with its latest custom-built radar, lidar and vision systems. The minivans also come with Waymo's newest AI platform that can see farther and more clearly. Plus, they run like normal vehicles do, unlike the Fireflies, which are limited to 25mph. This move doesn't exactly come as a surprise. A report from late 2016 said Alphabet's Larry Page scrapped Waymo's plans to manufacture bubble-shaped driverless vehicles to make the company's strategy more feasible. It said Page's new plan involves collaborating with automakers to design and make cars with no pedals and steering wheels that use Google's self-driving tech. Shortly after that report came out, Waymo introduced its heavily modified Chrysler Pacificas with altered electrical, powertrain, chassis and structural system to accommodate the extra weight of the company's equipment. While Waymo will no longer use its Fireflies for future tests, you can still catch a glimpse of the cute bubble cars in various locations. This August, they'll be on display at the Arizona Science Center in Phoenix before making their way to the The Thinkery in Austin, Texas, this October. You'll also find a Firefly at the Computer History Museum in Mountain View, California and another at the Design Museum in London.Written by Mariella Moon for Engadget. Waymo Related Video: