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2015 Chrysler 300 First Drive [w/video]

When Chrysler last updated its 300 in 2011, the fullsize sedan market was a very different place than it is today. Ford's redesigned Taurus was in showrooms, sure, but segment stalwarts like the Toyota Avalon and Chevrolet Impala were languishing at the tail end of their model cycles. And still, the second-generation 300 (not counting the "letter series" cars from the 1950s and '60s, of course) failed to recapitulate the booming success of the model reboot in 2004. Something in the combination of the down economy, higher gas prices and great product from front-wheel-drive entries in the class kept the 300 from the six-digit sales numbers it saw in the early 2000s. For the 2015 model year, Chrysler hopes that a more clearly defined purpose for its big sedan, combined with liberal dipping into the corporate tech toy box, will rekindle buyer interest. Considering the mild characters and front-driver dynamics of its mainstream competition, the promise of V8 power and rear-wheel drive should at least turn the heads of those looking for a car with a little edge. I grabbed the keys of the edgiest of the bunch, the sport-intended 300S, and found a big sedan that gives away some practicality to the rest of its segment mates. The trade-off for the dip in pragmatism is an uptick and driving fun and attitude that should make all the difference for the right buyer. Even though the hard-to-miss face of the 300 has come in for another nip and tuck, that attitude is still clearly on display, too. The grille of the 300 is some 33-percent larger than the outgoing model, though it's still far less brutal than the throwback styling of the 2005 "Baby Bentley" car, at least to my eyes. The cheese grater insert is metallic in most trims of the 300, though the 300S you see in my photo set gets the meaner blacked-out treatment. A quick scroll through our gallery will show you that the rest of the 300 has been similarly changed but not reinvented. Light clusters front and rear are revised, the rear clip has been re-forged with less busy styling, and the whole car has been de-chromed to a large extent (this 300S is wearing the least blingy outfit of the bunch). That rear spoiler is S-model specific. I held the existing 300 interior in fairly high regard, and this new car improves on that base.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Sergio: Two-tier wage structure eliminated in FCA deal with UAW [w/video]

The two-tiered wage structure that governs the way domestic car companies pay their unionized employees – and rankles many of them in the process – could soon be a thing of the past. In a tentative deal seen as a bellwether for other ongoing negotiations, the United Auto Works and Fiat Chrysler Automobiles reached a tentative agreement on a four-year contract that would disband the two-tier structure, in which some workers earn higher hourly wages for performing the same job, over time. Officials who announced the tentative agreement late Tuesday in Detroit were short on details of its contents and union members still must ratify it. But FCA CEO Sergio Marchionne said the two-tiered structure will disband by the end of the contract. "The team has crafted together a very thoughtful process, where the issue will go away, go away over time," he said. Further details weren't divulged. Union negotiations with Ford and General Motors are ongoing, so hammering together a deal that sheds the two-tier structure with Chrysler first could set a precedent followed by the other members of Detroit's Big Three automakers. Other key issues that emerged in negotiations with FCA included escalating health-care costs and rewarding workers for the health of the auto industry. But dealing with the two-tier structure, born as GM and Chrysler circled bankruptcy during the Great Recession, was something the UAW wanted to confront. "The UAW has a philosophy about the economic balance of this country and the inequality, and our mission is to bridge the gap in this country," UAW president Dennis Williams said. "It's gotten out of whack. ... We don't want to share anything, and I truly believe that corporations that have that set of mind have lost their way." The UAW's executive board was expected to review the tentative agreement this morning before a union membership vote is scheduled. For Marchionne, who skipped the Frankfurt Motor Show to shepherd the negotiations during their final hours, the tentative agreement means he can shift his concern back toward pushing an FCA merger with General Motors or another company and touting the idea of industry consolidation in general. "The other side of this is capital usage in this business, which is something that remains unsolved," he said. "It makes the labor side sort of pale in comparison, given the magnitude of the potential synergies and benefits we'd be deriving from an intelligent approach.