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Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

Pete Grady retiring from Chrysler, Maserati

Fiat Chrysler Automobiles is about to lose one of its top executives as the president of Maserati North America, Pete Grady, has announced his retirement. A lifelong automotive industry exec, Grady joined the American Motors Corporation back in 1984 after graduating from John Carroll University in his native Ohio. After AMC was bought out by Chrysler, Grady started rising through the ranks under the Pentastar as a sales manager. He was named vice president of network development and fleet operations in 2009 and was shortly thereafter put in charge of the Chrysler Group's dealer network. He continued to hold that position when he was named last year as the top man at Maserati North America. Grady will continue to hold responsibility for Chrysler's dealer network until his retirement takes effect on March 31, 2015. His position as head of Maserati's American office, however, will pass to the Trident marque's global sales chief Christian Gobber, who will hand off responsibility for the Chinese region to Mirko Bordiga but maintain his global portfolio. CHANGES AT THE TOP IN MASERATI NORTH AMERICA AND MASERATI CHINA Monday, 8 December 2014 – Effective January 1st, 2015, Christian Gobber will be assigned responsibility for Maserati North America, replacing Pete Grady, who has announced his intent to retire effective March 31st, 2015. Christian Gobber will maintain his responsibility for Maserati Global Sales. Effective January 1st, 2015, Mirko Bordiga will join Maserati and will be assigned responsibility for Maserati China, replacing Christian Gobber. Maserati further strengthens its sales and commercial structure in the two main markets for the Trident brand. Maserati CEO Harald Wester thanks Pete Grady for his dedication and achievements at the helm of Maserati in North America, and wishes all the best to Christian Gobber and Mirko Bordiga in their new positions. ### Chrysler Group's Grady to Retire December 5, 2014 , Auburn Hills, Mich. - Chrysler Group today announced that Peter Grady has stated his intention to retire, effective March 31, 2015. In the interim, Grady will retain his current responsibilities as Vice President Dealer Network Development and continue as a member of the Company's NAFTA Leadership Team. In a move announced earlier, Christian Gobber will assume responsibility for leading Maserati North America, effective January 1, 2015.

Fiat Chrysler quietly sends Pentastar logo out to pasture

Logos come and go, and in the case of the famed Chrysler Pentastar, it's on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center complex in Auburn Hills, MI, is officially going to be phased out now that the company has united with Fiat and formed the new Fiat Chrysler Automobiles.
As a nearly 50-year-old icon, though, the fate of the Pentastar has been deeply intertwined with Chrysler's history. Hemmings has an excellent recap of that history, from its development in 1962 by a Chrysler ad agency through to its temporary discontinuation during the disastrous marriage between the American company and Daimler-Benz, and then on to its revival during the time the automaker regained its independence.
If you've been a fan of Chrysler and its brands over the years, you're going to want to give this piece a read. Head over and take a look.