2008 Chrysler 300 Series C Hemi 4dr Sedan on 2040-cars

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Why the Detroit Three should merge their engine operations

GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. Fiat-Chrysler CEO Sergio Marchionne would love to see his company merge with General Motors. But GM's board of directors essentially told him to go pound sand. So now what? The boardroom battle started when Mr. Marchionne published a study called Confessions of a Capital Junkie. In it, Sergio detailed the amount of capital the auto industry wastes every year with duplicate investments. And he documented how other industries provide superior returns. He's right, of course. Other industries earn much better returns on their invested capital. And there's a danger that one day the investors will turn their backs on the auto industry and look to other business sectors where they can make more money. But even with powerful arguments Marchionne couldn't convince GM to take over FCA. And while that fight may now be over, GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. No doubt this suggestion will send purists into convulsions, but so be it. The Detroit Three should seriously consider merging their powertrain operations, even though that's a sacrilege in an industry that still considers the engine the "heart" of the car. These automakers have built up considerable brand equity in some of their engines. But the vast majority of American car buyers could not tell you what kind of engine they have under the hood. More importantly, most car buyers really don't care what kind of engine or transmission they have as long as it's reliable, durable, and efficient. Combining that production would give the Detroit Three the kind of scale that no one else could match. There are exceptions, of course. Hardcore enthusiasts care deeply about the powertrains in their cars. So do most diesel, plug-in, and hybrid owners. But all of them account for maybe 15 percent of the car-buying public. So that means about 85 percent of car buyers don't care where their engine and transmission came from, just as they don't know or care who supplied the steel, who made the headlamps, or who delivered the seats on a just-in-time basis. It's immaterial to them. And that presents the automakers with an opportunity to achieve a staggering level of manufacturing scale. In the NAFTA market alone, GM, Ford, and FCA will build nearly nine million engines and nine million transmissions this year.

FCA goes natural with CNG fleet

FCA Transport, the fleet of tractor trailers owned by FCA US that hauls parts from suppliers and to assembly plants, is going green. By converting its 179 trucks from diesel to compressed natural gas, CO2 emissions will drop by 16,000 tons per year based on the cumulative 16 million miles the fleet covers annually. That is roughly equivalent to the yearly energy use of 1,500 homes, the same as not burning more than 17 million pounds of coal. FCA says rolling out the largest CNG-powered truck fleet in Michigan took two years to execute and a $40-million investment, including $5 million to build the largest private CNG station on the continent. It also required the assistance of Cummins, Allison Transmission, and Agility Fuel Systems. There is an upside for FCA Transport in all of this: the company estimates fuel savings of 35 percent from not having to buy 2.6 million gallons of diesel every year. It's probably no coincidence that this announcement comes as world leaders tackle the same problems at the Paris Climate Change Conference. The press release below has more. FCA US Launches Largest Private Fleet of Natural Gas-Powered Semitrucks in the State of Michigan- Company announces $40 million investment in Detroit to convert 179 parts-hauling trucks to compressed natural gas (CNG)- Investment includes facility and infrastructure upgrades and the installation of the largest private CNG fueling station in North America- Fleet's transition to CNG will reduce CO2 emissions by more than 16,000 tons per yearDecember 4, 2015 , Detroit - FCA US LLC announced today that it has invested $40 million in FCA Transport, the FCA US-owned truck fleet, to convert its 179 Detroit-based parts-haulers to run on compressed natural gas (CNG) rather than traditional diesel. The move gives FCA the largest private fleet of CNG-powered heavy-duty vehicles in the state of Michigan."Our transition to CNG reflects the way FCA US attempts to balance our search for profitability with social responsibility and community development, including environmental stewardship," said Steve Beahm, Senior Vice President – Supply Chain Management, FCA – North America. "This project was a win-win-win – it offered a solid business case, clear environmental benefits and an opportunity to invest in our Detroit facility and workforce."FCA Transport, built in 1965, is located on Lynch Road in Detroit, just across from the Detroit City Airport.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?