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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Hellcat no help to Fiat-Chrysler's bottom-of-the-pile mpg average

What, you expected the "fastest muscle car ever" to help fleetwide fuel economy? Nope, don't think that's going to happen. That means Fiat Chrysler will likely to continue to languish at the bottom of the heap when it comes to fleetwide fuel economy among the largest automakers serving the US, especially as the automaker starts to sell its Dodge Challenger SRT Hellcat. A few hundred Fiat 500E electric vehicles aren't going to turn the trend around. See, Chrysler has once again finished at the bottom of the list when it came to fleetwide fuel economy among automakers for 2014 model-year vehicles, according to a preliminary study by the US Environmental Protection Agency. Chrysler and Fiat had an average of 21.1 miles per gallon. That substantially lagged the overall 24.2 mpg average, but it was an increase from the company's 20.9 mpg average last year and the 20.1 mpg average two years prior. For 2014, General Motors had the second-worst fleetwide fuel economy at an even 22 mpg. Fiat Chrysler does say it's working on improving its fuel economy, according to Automotive News. The company plans on making its inline-four-cylinder and V6 engines smaller, and will sell more vehicles with eight- and nine-speed transmissions. Heck, there's even a plug-in hybrid version of the Chrysler Town & Country minivan in the works for late 2015, and the company can tout fuel-efficiency gains with the Chrysler 200 and Jeep Cherokee. We would be remiss if we didn't note that, compared to its muscle-car forefathers, the Hellcat actually performs pretty well at the pump. Last month, word got out that the 2015 Challenger Hellcat, equipped either with a six-speed manual or an eight-speed automatic transmission, got a combined fuel economy of 16 mpg. Heck, the automatic-tranny version got 22 mpg on the highway. And that's for a car with 707 horsepower and a 10-second quarter-mile time. Still, with the pedal floored, the car can burn a gallon and a half of fuel per minute. Ouch.

2015 Chrysler 200 earns Top Safety Pick+ [w/video]

If safety is a priority in your next car purchase, the 2015 Chrysler 200 looks like a pretty good bet, according to a recent evaluation from the Insurance Institute for Highway Safety. The new sedan scored top marks in all of the agency's crash tests and a "Superior" score from its optional front crash prevention system to earn it a Top Safety Pick+ rating. In the latest small overlap front crash test (video below), the new Chrysler nabbed a score of "Good," the IIHS's top rating. In the 40-miles-per-hour evaluation of the front 25 percent of the vehicle, the agency found that there was a low risk of serious injuries. The safety systems kept the dummy's head in position, and the side airbags protected it well. It also beat out the previous generation 200 that only had an "Acceptable" in that test. As part of its "Superior" score, the front crash prevention system was able to completely stop the 200 in the IIHS 12-mph test and significantly slowed it down from 25 mph. Scroll down to watch the carnage unfold as the sedan gets put through the small-overlap crash and read the official IIHS announcement of its results. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. All-new Chrysler 200 aces small overlap front crash test, earns TOP SAFETY PICK+ ARLINGTON, Va. - The redesigned 2015 Chrysler 200, a midsize moderately priced car, earns the top rating of good in the Insurance Institute for Highway Safety's small overlap front crash test, a step up from the previous generation's rating of acceptable. With good ratings in all five of the Institute's crashworthiness evaluations, plus an available front crash prevention system that earns a superior rating, the 200 qualifies for the IIHS TOP SAFETY PICK+ award. In the small overlap test, the driver's space was maintained well, and injury measures recorded on the dummy indicated a low risk of any significant injuries in a real-world crash of this severity. The dummy's head was well controlled by the frontal airbag, which stayed in position during the crash. The side curtain airbag deployed and had sufficient forward coverage to protect the head from contact with side structures. The 200 earns a good rating in every measurement category for small overlap protection including structure, restraints and dummy kinematics, and injury measures for the head and neck, chest, pelvis, and legs and feet.