1979 Chrysler 300 With 70,000 Miles Original California Car Original Good Shape on 2040-cars

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Fiat's Marchionne ponders Chrysler going public again

Fiat boss Sergio Marchionne says there's a real possibility that its majority-owned Chrysler Group may eventually return to the ranks of publicly traded companies. According to Bloomberg, the Fiat and Chrysler CEO gives that a "50 percent chance" of happening, but he doesn't appear to favor that scenario: "My preference is to be one single company... we belong together."
Marchionne has seemingly been operating under the assumption that Fiat will eventually own all of Chrysler, working to buy up the shares it doesn't own and looking to buy out the retiree trust fund that it shares Chrysler ownership with. Certainly, Chrysler going independent again would be increasingly difficult, as the companies continue to blend products, technologies, facilities and staffing, a trend started immediately after the Italian automaker became custodian of the brand following Chrysler's bankruptcy in 2009.
Marchionne's remarks to the media came at Chrysler's Kokomo, Indiana plant, where he was on hand to announce a major investment at four facilities in the state to build eight- and nine-speed automatic transmissions.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Junkyard Gem: 1950 Chrysler Windsor Club Coupe

In 1950, shoppers in Chrysler showrooms had a choice between the low-end Royal, the midgrade Windsor, and the top-of-the-line New Yorker. This 1950 Windsor coupe managed to outlast nearly all of its contemporaries, finally coming to a halt in a wrecking yard just outside of Chicago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. I stopped by this yard, Ashley's U-Pick-A-Part in Joliet, while I was working at the 24 Hours of Lemons Chicago race. When it comes to junkyard ambience, this one is nearly impossible to top (though Martin's Salvage in northeastern Colorado comes close), especially given its location: right across the street from the now-closed Joliet prison, best-known for its role in the opening sequence of " The Blues Brothers." Set on the grounds of an ancient, decaying factory, a large part of Ashley's inventory lives indoors in Rust Belt splendor. The star of the Chrysler section, this '50 Windsor has a place of honor and sits separate from your humdrum Avengers and Grand Cherokees. Because this is the Upper Midwest, the floors are more air than metal and big bites out of the rest of the car have been inflicted by the Rust Monster. Note the airbags inside the coil springs. The interior has long since been gutted, probably to live on in other, less rusty early-1950s Chrysler cars. The Windsor— and the body number makes it clear that this car did start life as a Windsor— came with a 251-cubic-inch Chrysler flathead six-cylinder engine. The New Yorker had a straight-eight flathead. V8s weren't available in Chryslers until the advent of the Hemi V8 the following year. This car may have had many engine swaps during its lifetime, but we have no way of knowing the details. Atop the rust and body filler, some lovingly applied stenciled-on flames. Someone felt proud of this car, even at the very end. Related Video: Featured Gallery Junked 1950 Chrysler Windsor in Illinois wrecking yard View 20 Photos Auto News Chrysler Automotive History Coupe 1950s