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Mopar opening Custom Shop at Cobo

Thu, 09 Jan 2014

While other automakers have been streamlining their brand portfolio, the Chrysler Group has shown no such signs. It's got the Dodge, Chrysler and Jeep brands, plus Fiat, and it recently broke out its SRT and Ram nameplates into their own brands. And you can bet each will have its own presence at the Detroit Auto Show this year. But don't forget Mopar. The company's performance parts division is getting its own display at Cobo this year, and it'll be the largest in the brand's history.
The Mopar Custom Shop is poised to take up 5,500 square-feet of Cobo floor space, further expanding on last year's Mopar Garage. If the image above offers any indication, the show stand will include a Dodge Challenger, SRT Viper, Fiat 500L, Jeep Wrangler, Jeep Cherokee, Ram 3500 and what looks like (but isn't identified in the press release below as) a Chrysler 200 (which may be replaced by a 2014 model), all augmented with Mopar parts and accessories.
Visitors will also be able to use pre-programmed iPads to configure Chrysler Group vehicles with a wide range of accessories - a portfolio that grows by 1,500 new parts every year and tops over 100 add-ons for every new vehicle Chrysler launches.

This government surveillance van is both cool and creepy, and it could be yours

Tue, Jun 16 2020

Whether you're planning a heist and need to gather information, or you're a government agency tracking down the leader of a crime ring, Hollywood has taught us that the unmarked van is the ideal machine for gathering intel. And apparently that's not just a Hollywood trope, because you can buy this actual, honest-to-goodness ex-government surveillance van: a 1998 Plymouth Grand Voyager. It's being sold by the Chicago suburb of Streamwood, Ill., on the government surplus auction site GovDeals. According to the description, the van was acquired by the town as part of a drug seizure and converted to surveillance duty. It looks like a plain white Grand Voyager for the most part, except for the amber flashing light on the roof. Or at least it looks like a light. It's actually the disguise for the camera periscope. Open up the sliding door of the van and you'll discover a swivel mount for the camera, a TV mounted to the back of the driver's seat, and a toolbox that holds all the electronic equipment, including battery chargers for the van and the camera. There are also solid panels behind the windows so that people walking by can't peer in and see all the equipment. It's a bit less wild than some of the vans we've seen on film, but those Hollywood vans are usually larger commercial vans that can store more people and stuff. Less interesting details include the fact that this Grand Voyager has a 3.3-liter V6 with an automatic transmission. It has just over 100,000 miles and was good for a little more than 150 horsepower and 200 pound-feet of torque when it was new. The interior looks impressively clean, as does most of the exterior, but the description and photos highlight the fact that the front strut towers are rusty and in need of repair. Included are new strut towers, but obviously the welding in and painting is the expensive part. Also, while we think this van is pretty neat, since it's an actual surveillance van like we've seen on film for years, we would feel creepy actually owning it. After all, it's a vehicle for watching people, and while a government might have a legitimate reason for doing that, your average person doesn't. Unless you need a prop for a film, are going to show it off at car shows, or are another city government needing a cheap surveillance car, we think having this would be a little too weird. But if you have one of those reasons, or are less worried about what people think, you have a few more days to bid.

Stellantis will give its brands 10 years to prove they deserve to live

Thu, May 13 2021

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall