2011 Chrysler 200 Limited on 2040-cars

Auto blog

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Chrysler 300C returns for 2023 with SRT power and more

Chrysler will revive the SRT formula for a special 2023 300C model equipped with the snarling 6.4-liter Hemi V8. While the badge itself won't return, the 2023 300C will offer everything the old 300 SRT had and more, including a limited-slip differential, big brakes, a sport exhaust and active dampers. Chrysler 300 Scat Pack, here we come — but you'd better act fast, as only 2,000 of them will be produced for the U.S. market (plus another 200 for Canada). And after 2023, the whole Chrysler 300 lineup will be gone for good.  "WeÂ’re celebrating the Chrysler 300 and itÂ’s iconic legacy in the automotive world," said Chrysler brand chief Chris Feuell. "The Chrysler 300 changed the automotive world in so many ways, and we will carry that spirit of ingenuity forward as we transform Chrysler with a fully electrified future and breakthrough customer experiences." Chrysler last sold the 300C variant (with its standard 5.7-liter Hemi V8) for the 2020 model year. While the 5.7 was still available in the 300S, the C was long the pinnacle of non-SRT models in the 300 lineup. In much the same way that Lexus IS500 F Sport Performance revived the underlying formula of the old IS F, this limited-edition 300C brings back the magic that made the SRT8 (later just SRT) model so desirable.  Before it was canned for the U.S. market in 2015, the 300 SRT was briefly offered with the 6.4, albeit with the five-speed automatic that dated to the Daimler-Chrysler years. The 2023 revival packs 485 horsepower (up from the old SRT's 470) and 470 pound-feet of torque. Power goes to the rear wheels by way of an eight-speed automatic and limited-slip differential. Chrysler says this combo is good for a 4.3-second sprint to 60 and a quarter-mile time of 12.4 seconds.  2023 Chrysler 300C View 28 Photos From there, the list of goodies on this limited-run 300C lines up pretty closely with a standard Dodge Charger Scat Pack. Chassis improvements include four-piston Brembo brakes and active dampers, and the round black tips are attached to an active exhaust to allow for mild cruising or wild hooning. Unique 20-inch wheels, black chrome accents on the grille and bumpers, blacked out head- and taillights and a new tri-color Chrysler badge will help the 2023 300C stand out in a crowd.  Inside, unique elements include Black Laguna leather seats embossed with the 300C logo, unique silver stitching, carbon fiber inserts and gloss black trim.

Ferrari IPO could come any day now

According to Bloomberg, Fiat Chrysler Automotive Sergio Marchionne told reporters at the Toronto Global Forum that the Ferrari IPO could come any day now. "We are days away from filing the prospectus," said Marchionne, who declined to confirm whether rumors of involvement from UBS Group AG, JPMorgan Chase & Co and Goldman Sachs Group were accurate. In addition to an expected filing in New York, Marchionne hinted that a secondary filing could take place in Milan, Italy. Although the FCA Chief Executive didn't offer any expected sum for Ferrari, he had previously suggested that an IPO for the iconic Italian brand could be worth $1 billion, ringing the registers to the tune of 10 percent of the company's $11 billion valuation. According to Bloomberg, that potential sum is significantly higher than its own internal figures indicate after taking a poll of analysts who we assume must know a heck of a lot more about such things than we do. Considering how close we apparently are to the actual filing, though, we probably won't have to wait long to find out. Another hot topic any time Sergio is the subject of reporter questioning is a potential merger with General Motors or another large, full-line automaker. It seems there aren't any new revelations to reveal on the consolidation front, though Marchionne told reporters there were no plans to mount a hostile takeover of GM or any "other, less optimal" partners. Related Video: News Source: BloombergImage Credit: STR/AFP/Getty Earnings/Financials Chrysler Ferrari Fiat Sergio Marchionne FCA