2002 Chrysler Concorde Lxi Sedan Maroon Sunroof Leather V6 Clear Title Part Car on 2040-cars

Auto blog

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

This 1958 Chrysler Imperial Ultra 7 Pointer 1 is Japan's Batmobile

It might be sacrilegious to admit among some auto enthusiasts, but there's more to driving than performance and speed. Sometimes it can be a matter of love, as it is for Yasushi Shiroi, who has spent the last 21 years building a faithful replica of a car from a '60s Japanese sci-fi show.
Shiroi's car is the star of the latest video from The Aficionauto and it's truly a labor of love. This machine, which is sort of like a Japanese Batmobile, is based on a 1958 Chrysler Imperial and is designed to recreate a car called the Pointer 1 from the series Ultra 7. The latter was apparently hugely popular when it ran in Japan in 1967 and 1968, and told the story a seven-member team that fought off aliens attacking Earth. While the car in the series never actually ran, Shiroi wanted one that would.
The Pointer 1 has been in constant development since Shiroi has owned it. All of the body modifications have been done in steel, but mechanically, it remains something of a mess. This replica might be slow - and to many people, ugly - but it has brought its owner about as much happiness as a car can, and that's something worth celebrating. Scroll down to check it out.

GM, Chrysler bailouts saved 2.6 million jobs

The Center for Automotive Research (CAR) has been studying the effects of the General Motors and Chrysler bailouts in 2009. Now that the US Treasury has officially sold off the rest of its stake in GM (and Chrysler has already paid back its loan), CAR has released its study on the effects of the bailout with this concluding note: "CAR is confident that in the years ahead, this peacetime intervention in the private sector by the US government will be seen as one of the most successful in US economic history."
Big words, for sure, but there's plenty of evidence to back up the claim. Bailing out GM alone saved 1.2-million jobs. If both GM and Chrysler hadn't been bailed out, US employment would have been reduced by 2.631-million jobs in 2009 and another 1.519-million jobs in 2010, according to the study. If both automakers were allowed to fail, personal income in the US would have decreased by $173.5 billion in 2009 and $110.9 billion in 2010. Instead, the study found that $284.4 billion of personal income was saved by the bailouts.