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How a Texas Hyundai dealer became the Chevy SSR king

The SSR isn't one of the most appreciated vehicles in Chevy's long history. With a style amalgamating the look of a vintage hotrod, convertible and a pickup, it's really serving a niche market right from the start. However, a Hyundai dealer in Texas has turned selling the cult models into a booming business and has become the de facto king of the quirky truck. According to Automotive News, Paul Peebles runs North Freeway Hyundai in Spring, TX, but he's better known in the Chevy SSR community the premiere seller of the weird model through his used car network. The odd venture started in 2010 when Peebles wanted to boost his pre-owned business and bought several sporty vehicles. Among them were five SSRs, and he threw a cookout for owners to get the word out. Things just ballooned from there. Since then, Peebles' used car dealer has had a hand in 447 SSR transactions, and some of those are the same truck coming back to sell again. With just over 24,000 of them out there, that works about to two percent of the model's production moving through just one business. The dealership also sponsors an SSR owners' forum online. Being a major broker for a niche model also means that Peebles often gets rare examples of the SSR, including some of the Indianapolis 500 pace car versions, according to Automotive News. We even saw a bizarre one last year when the business put this shark-inspired truck on eBay Motors. The whole thing also works out well for Peebles' Hyundai business. Specializing in SSRs brings other performance models in as trade-ins, and they can draw folks to the lot to check out the collection. Then, maybe visitors can take a look at a Sonata, too.

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

What if the mid-engine Corvette is really a Cadillac?

Call me crazy, but I'm not convinced the mid-engine Corvette is the next Corvette. The rumor is strong, yes. And, contrary to some of the comments on our site, Car and Driver - leader of the mid-engine Corvette speculation brigade - has a pretty good record predicting future models. But it's another comment that got me thinking: or maybe it's a Cadillac. There is clearly something mid-engine going on at GM, and I think it makes sense for the car to be a Cadillac. First off, check out how sweet the 2002 Cadillac Cien concept car still looks in the photo above. Second, there are too many holes in the mid-engine Corvette theory. There are too many holes in the mid-engine Corvette theory. The C7 is relatively young in Corvette years, starting production almost three years ago as a 2014 model. Showing a 2019 model at the 2018 North American International Auto Show would kill sales of a strong-selling car before its time. Not to mention it would only mean a short run for the Grand Sport, which was the best-selling version of the previous generation. More stuff doesn't add up. Mid-engine cars are, in general, more expensive. Moving the Vette upmarket leaves a void that the Camaro does not fill. There's not much overlap between Camaro and Corvette customers. Corvette owners are older and enjoy features like a big trunk that holds golf clubs. Mid-engine means less trunk space and alienating a happy, loyal buyer. Also, more than 60 years of history. The Corvette is an icon along the likes of the Porsche 911 and Ford Mustang. I'm not sure the car-buying public wants a Corvette that abandons all previous conventions. And big changes bring uncertainty - I don't think GM would make such a risky bet. Chevrolet could build a mid-engine ZR1, you might say, and keep the other Corvettes front-engine. Yes they could, and it would cost a ton of money. And they still need to fund development of that front-engine car. I highly doubt the corporate accountants would go for that. But a Cadillac? Totally. Cadillac is in the middle of a brand repositioning. GM is throwing money at this effort. A mid-engine halo car is the just the splash the brand needs to shake off the ghosts of Fleetwoods past. And it's already in Cadillac President Johan De Nysschen's playbook. He was in charge of Audi's North America arm when the R8 came out. A Caddy sports car priced above $100,000 isn't that unreasonable when you can already price a CTS-V in that range.