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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

These are the five most ridiculous attacks on the Chevy Volt [w/videos]

It's been a long, strange trip for the Chevy Volt from the time when the now-odd-looking concept version (above) was introduced at the 2007 Detroit Auto Show to today. And now, General Motors announced that the second-generation Chevy Volt will make an appearance at the 2015 Detroit show in January. This debut represents a victory for GM with what has easily become the most politicized car of the 21st Century. There are plenty of reasons for someone to criticize the Volt, but what's amazing is just how much anti-Volt energy has been spent not on things like the styling or how the EREV setup is not as efficient as a pure-EV powertrain. As we wait for more official information on the new Volt, we thought it would be fun to go back and look at some of the most wildly incorrect reporting and strangest attacks on the Volt from the archives. There is so much good stuff out there, it was hard to pare the list down, but these are our five favorites. Amazingly, they're not all clips from Fox News. Check 'em out below. 5. GM Is Going To Stop Making The Chevy Volt In The US Do you remember when GM was about to move Volt production to China? Well, yeah, this was reported back in early 2012 when a GM executive mentioned that the automaker would get benefits of building the Volt in the places where it sells them. This was spun into a story of GM taking Obama bailout money and then running to China. The Blaze was not happy: "Given the fact that Federal government helped itself to millions and millions of taxpayer dollars under the pretense that it was going to combat high unemployment by creating 'green jobs,' it would seem that moving research and development (and possibly manufacturing) overseas is slightly, well, counterproductive." Well, of course, that never happened. There's no way to say that GM will never build a version of the Volt in China, but the news we hear rumors of these days is that GM is going to move production of more Volt parts (specifically, the motors) to Michigan from overseas. 4. The Chevy Volt Is A Fire Trap There has never been a Volt that just spontaneously lit up while driving down the road. Yes, there were Volts that caught on fire. Yes, that's a scary thing. But there has never been a Volt that just spontaneously lit up while driving down the road. These were crashed test vehicles with destroyed batteries and plugged-in vehicles that were not the cause.

U.S. new-vehicle sales in 2018 rise slightly to 17.27 million [UPDATE]

DETROIT — Sales of new vehicles in the U.S. rose slightly in 2018, defying predictions and highlighting a strong economy. Automakers reported an increase of 0.3 percent over a year ago to 17.27 million vehicles. The increase came despite rising interest rates, a volatile stock market, and rising car and truck prices that pushed some buyers out of the new-vehicle market. Industry analysts and automakers said strong economic fundamentals pushed up sales and should keep them near historic highs in 2019. "Economic conditions in the U.S. are favorable and should continue to be supportive of vehicle sales at or around their current run rate," Ford Chief Economist Emily Kolinski Morris said after the company and other automakers announced their sales numbers Thursday. That auto sales remain near the 2016 record of 17.55 million is a testimonial to the strength of the economy, said Mark Zandi, chief economist at Moody's Analytics. The job market, he said, has created new employment, and wage growth has accelerated. "That's fundamental to selling anything," he said. "If there are lots of jobs and people are getting bigger paychecks, they will buy more." The unemployment rate is 3.7 percent, a 49-year low. The economy is thought to have grown close to 3 percent last year, its best performance in more than a decade. Consumers, the main driver of the economy, are spending freely. The Federal Reserve raised its key interest rate four times in 2018 but is only expected to raise it twice this year. Auto sales also were helped by low gasoline prices and rising home values, Zandi said. It all means that people are likely to keep buying new vehicles this year even as they grow more expensive. The Edmunds.com auto-pricing site estimates that the average new vehicle price hit a record $35,957 in December, about 2 percent higher than the previous year. It will be harder for automakers to keep the sales pace above 17 million because they have been enticing buyers for several years now with low-interest financing and other incentives, Zandi said. He predicts more deals in the coming year as job growth slows and credit tightens for higher-risk buyers. Edmunds, which provides content, including automotive tips and reviews, for distribution by The Associated Press, predicts that sales will drop this year to 16.9 million.