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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Brief website update hints 2016 Chevy Volt will get 43 mpg, 106 MPGe

Customers in California can already order the 2016 Chevrolet Volt and be the first to own the new, range-extended EV in August. It appears there's now a possibility that buyers of the updated model might get slightly better economy than Chevy's initial announcement from the 2015 Detroit Auto Show in January, too. According to the eagle-eyed folks at GM-Volt.com, Chevy has been subtly tweaking the spec page for the 2016 Volt. It briefly showed the model getting 43 miles per gallon combined fuel economy and 106 mpge, rather than the originally released figures of 41 mpg and 102 mpge. Shortly afterward, the internal-combustion mileage returned to 41 mpg, but 106 mpge remained. A GM spokesperson told Hybrid Cars the changes happened by mistake. "We have not finalized numbers yet. We expect to announce in July." The economy isn't the only statistic to see an adjustment, though. The total range was reportedly briefly shown as 420 miles, and then returned to a 430-mile rating, according to Hybrid Cars. The Volt's output has also been slightly tweaked from the original figures. It's now displayed as 150 horsepower and 293 pound-feet of torque, versus the preliminary numbers of 149 hp and 294 lb-ft. These tiny changes likely have a negligible impact on real-world driving, but they suggest that Chevy's team is still working to squeeze as much as possible from the latest Volt's powertrain. If the final figures are coming in July, then the engineers still have just a few weeks to improve the ratings even more.

Chevy Crossvolt name kept alive in new trademark application

In April 2011 General Motors submitted a trademark application with the US Patent and Trademark Office for the word "Crossvolt." In November of this year, the application expired for lack of a statement of use. But in August of this year, GM applied again for the same trademark, leading some to believe that it intends to apply the name to a vehicle. That vehicle could explain the mule in sliced-and-diced Chevrolet Orlando bodywork caught in several spy shots this year, theorized to be some kind of Toyota Prius V or Ford C-Max Hybrid competitor; or it could be a production version of the Chevrolet Volt MP5 concept showed off at the Beijing Motor Show in 2010, which was about the same size as the Chevy Orlando. Or it could be none of those things – but the fact that Chevrolet is keeping it current makes us believe it will be... something. Featured Gallery Beijing 2010: Chevrolet Volt MPV5 concept View 13 Photos News Source: Fox News, Trademarkia Green Chevrolet GM Crossover Hybrid trademark uspto