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Read This: Auto Extremist advocates for Corvette as brand with multiple models [w/poll]

The 2014 Chevrolet Corvette really grinds Peter De Lorenzo's gears. Or, more accurately, the self-anointed Auto Extremist has an issue with what he sees as mismanagement of the legendary sports car by General Motors executives. In a new editorial on his website, De Lorenzo argues it's time to split Corvette off from Chevrolet to create an all-new brand, complete with a model range with at least three new takes on the sports car. Capable of fully leveraging the successes of the Corvette Racing program and brandishing the full might of GM's technical prowess, the Corvette brand would theoretically give Porsche something to sweat over.
Sure, that sounds like a party, but given GM's troubled track record when it comes to launching (let alone managing) brands, we say that's slippery slope that could just as easily end with the whole Corvette franchise in the scrap bin. Either way, the notion is certainly an interesting one. Head over to Auto Extremist to take in the full editorial, and then let us know what you think in Comments. Should GM split off its most storied nameplate?
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The Corvette Museum sinkhole has been filled

After swallowing eight of the most prized pieces of the collection from the National Corvette Museum, the massive sinkhole from a year ago is rapidly becoming nothing but a bad memory. Based on the museum's weekly construction update, you can barely see the remnants of the 25-foot deep hole once in the floor. The Corvette Museum's Skydome was not always going to look like this. The original hope was to keep the sinkhole there as a tourist attraction. That plan eventually fell through, though, and instead it was decided five of the less-damaged Corvettes would remain unrestored. Progress has been moving fast to get the repairs done. Even a month ago, the hole was still very visible, and the construction company used remote-controlled Bobcat loaders to fill it in. Now, the museum has launched a contest to guess how many tons of stone it took to fill in the massive crater. The winner gets a print of the 2009 Corvette ZR1 Blue Devil being lifted out. Related Gallery National Corvette Museum Car Recovery View 25 Photos News Source: Corvettemuseum via YouTubeImage Credit: National Corvette Museum Weird Car News Chevrolet GM Videos National Corvette Museum

Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.