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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy Colorado, GMC Canyon get updated tachometers due to graphical error

After James Bearing bought a Chevrolet Colorado, he noticed a discrepancy between the truck's spec sheet and the truck's tachometer: Chevrolet said 3.6-liter V6 in the little pickup produces 305 horsepower at 6,800 rpm, but the the tachometer indicates a redline at 6,500 rpm. So either he wasn't making as much power as he was promised, or the tachometer display was incorrect. Bearing said he asked Chevy about it but got no response. Until now. A General Motors spokesman said the rev limiter is indeed set for 6,800 rpm, but the tach graphics "are slightly off" in the Colorado and the GMC Canyon, and submitted an SAE horsepower certification to back him up. If you're wondering how such a thing got past quality control... well, let's just say you're not alone. GM is going to fix "the graphics on future trucks," which makes it sound like Bearing will just have to learn to live with the indicated redline he's got. He could always pretend he's driving a sleeper, with four more ponies waiting to be unlocked in the danger zone for those who dare. Related Video: Featured Gallery 2015 Chevrolet Colorado: First Drive View 38 Photos Related Gallery 2015 GMC Canyon: Quick Spin View 27 Photos News Source: Auto Guide Auto News Chevrolet GM GMC Truck gmc canyon

Some 2012-13 Chevy Volts may not have enough battery coolant

The 2012 and 2013 model year Chevrolet Volt extended-range plug-in vehicle may have a battery glitch caused by low coolant levels. No recall has been issued and General Motors is taking care of the issue at no cost to drivers. Some of the affected Volts may have lower-than-advisable coolant levels because of some pesky air pockets in the car's cooling circuit. When the coolant levels get too low, the charging system for the battery powering the car's onboard generator (i.e. the Rechargeable Energy Storage System, or the RESS) may be shut down, turning one's Volt into a run-of-the-mill gas-powered car, and a pricey one at that. The Car Connection says GM is advising owners of the '12 and '13 Volts to contact their local Chevy dealer for a free fix. GM representatives didn't immediately respond to a request for comment from AutoblogGreen for more details. We believe this is a separate issue than the one that brought 8,000 Volts back to the dealers for a battery coolant fix, what GM called a "voluntary customer satisfaction effort," a few years ago. General Motors sold 23,094 Chevy Volts last year after selling 23,461 Volts in 2012, so that fix-it list may get fairly lengthy. Check out a GM-Volt.com user thread related to this issue here. *UPDATE: Chevrolet spokesman Randy Fox confirmed in an e-mail to AutoblogGreen that the company issued a service bulletin to dealers that they may need to top off coolant levels on certain Volts because of the issue, and that the vehicle will "return to normal charging operation" once that's done.