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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Camaro-based Trans Am SE Bandit Edition borrows Burt Reynolds

For some reason, modifying modern Chevrolet Camaros into the lurching, reincarnated shells of the Pontiac brand is still a thing. If you're the perverse sort that likes this kind of thing, you should check out the latest product from the Trans Am Depot, which comes complete with an endorsement from the star of Smokey and the Bandit, Burt Reynolds. Yes, the new Trans Am SE Bandit Edition has been signed and endorsed by the man himself, but what's important here is not the signature on the dash, it's the bits of Camaro that have been modified. Aesthetically, that means a Bandit-and-Frog-approved set of T-tops, a front-opening hood with a very large, prominent shaker scoop, an equally large and prominent screaming chicken, and Trans Am-inspired front and rear fascias. And naturally, Burt Reynolds' signature adorns the dash. There are plenty of reminders in the cabin about this car's Hollywood inspiration, too. Bandit decals can be found on the front headrests and center console lid, there are chicken wings on the Camaro-spec plastic door inserts, and the black-and-tan color scheme matches nicely with the exterior look. And power? Well, Sheriff Buford T. Justice would have a lot more trouble keeping up with this Trans Am than he did with the original. The 7.4-liter LSX V8 has been paired with a 2.9-liter supercharger which is good for 840 horsepower. It's fast and loud, and even if you can't get behind the look (we can't), at least this Camaro-in-Trans Am's clothing can impress with its performance. The Bandit Edition is limited to just 77 units with prices starting around $115,000. You can check out the official video from Trans Am Depot, which comes with a decent helping of Burt Reynolds, up top. Related Video:

Before Chevrolet's Redline, there was the Saturn Red Line

While Chevy rolls out Redline special editions across more of the lineup at this year's Chicago Auto Show, we've been eating some 'member berries and started thinking about the last time GM used the term. Back in 2004, Saturn rolled out Red Line (two words) editions of the Ion and Vue. The lineup was joined by the Sky Red Line in 2007, and the second-generation Vue kept the tradition going in 2008. This was in the heady days of the mid-2000s, before the financial crisis and GM's bankruptcy reorganization that saw the end of Saturn. The press release headline for the 2008 Sky is now cringe-worthy: "Hot-selling Sky helps drive Saturn product renaissance." Performance lineups were the hot new thing, as automakers attempted to cash in on the tuner trend popularized by The Fast and the Furious. Chevy had SS models, Pontiac had GXP, and Saturn had Red Line. Across the Detroit Metro area, Dodge had a slew of SRT models, and Ford's Special Vehicle Team brought us the SVT Lightning pickup, the SVT Focus, and a smattering of hopped-up Mustangs. The performance cred of Red Line models varied from car to car. The Ion Red Line shared the same engine as the original Chevy Cobalt SS, a 205-horsepower supercharged 2.0-liter four-cylinder, 65 hp more than stock. Car and Driver tested one with a 0-to-60-mph time of 6.1 seconds and said the Ion "tears down the wall that has separated enthusiasts from the Saturn brand for so long." The Vue Red Line, meanwhile, came with the same optional Honda-sourced 3.5-liter V6 you could get in the regular Vue, and added a stiffer, lower suspension, bigger wheels with more aggressive rubber, and recalibrated steering assist. When the Vue was redesigned for the 2008 model year, the Vue Red Line was a similar proposition. The engine was now from GM, and up 7 horsepower to 257, but you could get it in both Red Line and XE trim. Aside from the tire and suspension upgrades, Red Line models now came with a unique front fascia and rear exhaust cutouts. The most exciting Red Line, of course, was the high-performance version of the Sky roadster, which shared underpinnings with its Pontiac Solstice twin. This model came with GM's hot 2.0-liter Ecotec Turbo, good for 260 horsepower. The extra power was crucial in covering up the Sky's unfortunate manual gearbox ratios, which left the non-turbo model aching for torque in lower gears. As we all know, Saturn was taken by the grim reaper in 2009 after an attempt to sell the brand to the Penske Group.