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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

MotorWeek looks back at 1995 Chevy Tahoe, GMC Yukon

MotorWeek's Retro Review series gives us a nostalgic look back at some of the best sports cars and luxury sedans available in the 1980s and '90s. For its latest clip, the show shifts gears to remember the 1995 Chevrolet Tahoe and GMC Yukon. Similar to the success of crossovers today, SUVs were tallying big sales and making big money for automakers in the mid-'90s. The Tahoe and Yukon filled slots in the market as steps down from the larger Suburban. These twins weren't wanting for space, though, with plenty of room to haul around a family. MotorWeek came away generally impressed too, and called the models some "of the better riding sport utilities we've ever experienced." This review comes with some jazzy, electric guitar licks to enjoy in the background.

Motor Trend puts Chevy Camaro Z28 and Porsche 911 GT3 Head 2 Head

Motor Trend admits, "This is an unfair comparison." But that doesn't make it any less fun to watch when they pit a Camaro Z/28 against the Porsche 911 GT3. The former has a 7.0-liter V8 with 505 horsepower and 481 pound-feet of torque shifted through a six-speed manual. The latter has a 3.8-liter flat-six with 475 hp and 324 lb-ft shifted through a seven-speed dual-clutch transmission. Yet those are only the little disparities – the big disparities are mass and money: the Camaro weighs 3,882 pounds and costs $76,150 as-tested, the Porsche weighs 3,267 pounds and costs $145,785. But they're both about hardcore performance, so MT takes them out on the street, to the drag strip, to the parking lot for figure eights and a skidpad test, and finally to Big Willow for Randy Pobst to give his professional assessment. Remember when a lotta people spent a lotta time debating Pirates vs. Ninjas? This is like that, only it's the "haul-ass good-time car" vs. the "track surgeon." Enjoy the debate in the video.