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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2016 Chevy Volt will have more EV range, bigger battery

Meet the new Volt, not the same as the old Volt. That appears to be the story when General Motors introduces the 2016 Chevy Volt at the Detroit Auto Show in January. Today we're getting some more details on the guts of the new plug-in hybrid, and it turns out they're going to be much improved from the current Volt, which first went on sale at the end of 2010. Sure, the first-gen Volt did get some improvements along the way (a slightly larger battery pack, lane departure warnings) but the new Volt – which will go on sale in the second half of 2015 – marks the first time GM has been able to return to the drawing board and really make the improvements that its customers want. That's how Larry Nitz, GM's executive director of vehicle electrification explained it to AutoblogGreen today when explaining the all-new Voltec extended range electric vehicle (EREV) powertrain. "In the Gen 2 is we gave the engine a little more power, a little more torque, a little more displacement, more capability." – Larry Nitz Nitz said that the new Volt will be better in almost every sense: a bigger battery, longer EV-only range, 20 percent better acceleration in the low speed range and higher overall efficiency. This is due, in part, to the Volt's two motors being able to both act as generators and power the car. As we noted this morning, the 2016 Volt will use a larger, 1.5-liter four-cylinder engine, a version of which is already used in the Chinese-market Cruze. Nitz said that this has a number of benefits, including more power and quieter operation. "Some people would say, why did you make [the first-gen engine] so big. I would say, why did you make it so small?" he said. "It works good, our customers love it, but the reality is that if you go a little bit off and use the car a little harder, you can get the engine to need to operate at a higher speed. In an EV, that's quite noticeable. So, what we did in the Gen 2 is we gave the engine a little more power, a little more torque, a little more displacement, more capability and what it has marginally enabled is not only is it more efficient but it's also quieter." Nitz wouldn't talk about how the new powertrain might affect the two other products that use the Volt's underpinnings – the Cadillac ELR and the Opel Ampera – but if you've got a quieter option, we assume that's something ELR drivers would enjoy. But that's a story for another day.

GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars