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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM laying off more than 4,000 workers Monday morning

According to reports from Automotive News, The Detroit News, and CNN, General Motors plans to begin laying off more than 4,000 salaried workers starting Monday morning. In a statement to AN, a spokesperson for the automaker said, "We are not confirming timing. Our employees are our priority. We will communicate with them first." We've been expecting layoffs at General Motors since November, 2018. At the time, the Detroit-based automaker announced it would seek to shed 8,100 salaried employees, shut down five assembly plants in North America, and kill off several slow-selling models. One month earlier, GM offered buyout packages to 18,000 workers and said it would seek to cut its global workforce by 25 percent. A spokesperson said at the time the moves were "proactive steps to get ahead of the curve by accelerating our efforts to address overall business performance." The cost-cutting moves are expected to save GM up to $2.5 billion in 2019 and as much as $6 billion by 2020. David Kudla, CEO and chief investment strategist of Mainstay Capital Management, referred to the impending culling as "Black Monday" and told The Detroit News that the layoffs would begin around 7:30 a.m. and continue in waves throughout the coming days and weeks. GM plans to deliver on its fourth-quarter and full-year 2018 earnings report on Wednesday. President Donald Trump plans to deliver the annual State of the Union address a day earlier on Tuesday. We expect to hear plenty more from both sides over the next several days.

Crash victim found still inside car 6 hours after it was towed away [w/video]

Police near Dayton, OH, have quite a confusing case on their hands after the victim of a crash early on New Year's Day couldn't initially be found. Six hours later, the man was discovered lying on the vehicle's floorboard at the tow yard. The unidentified person was admitted to a local hospital in critical condition with possible leg injuries. The police first responded to the scene of the crash around 3:00 am on New Year's Day when a Chevrolet Impala hit a utility pole and drove through a fence, according to WHIO News. The authorities claim that they searched for the man for an hour and a half and came up with nothing. The car was then hauled away to the yard, which was only about 500 feet away. The tow yard worker found the man around 9:00 am and called 911. However, he was clearly dubious about the injured man's predicament and suggested to the operator that he might have returned to the Impala. Police are still investigating the incident. According to WHIO, authorities might have somehow missed the man in the sedan during the search. Alternatively, he could have left the scene of the accident and later returned. Watch the video below for more about this bizarre case. The video meant to be presented here is no longer available. Sorry for the inconvenience. News Source: WHIO via Yahoo Autos Chevrolet Police/Emergency Videos Sedan