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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Race Recap: 2013 Twelve Hours of Sebring, cakewalk up front, grindfest out back [w/spoilers]

This year's 12 Hours of Sebring wasn't exactly a foregone conclusion because we're still talking about racing, and anything can happen when the speeds are as high as the adrenaline and the desire. But we're still talking about Audi bringing it's two top-spec racers - and its huge budget and its nearly neurotic attention to detail - to a race that it uses as a test bed for The 24 Hours of Le Mans and as a way to open the endurance racing season with a victory.
Besides, 12 hours is a long time, especially at Sebring, and things didn't go all Audi's way. On top of that, although it was a pretty quiet race, behind the Audis things got even grimier, with plenty of battles, plenty of mechanical issues, and the new BMW Z4 GTE and Viper GTS-R being race tested. Oh, and that brand new chromed-out DeltaWing...

2015 Chevy Tahoe gets Police Patrol Vehicle treatment

That was fast. Mere days after showing a Police Concept based on the 2015 Tahoe at the SEMA Show, Chevrolet has announced that it will build a PPV model based on the SUV to do battle with the Ford Police Interceptor Utility (Explorer) and Dodge Durango Special Service.
You'll recall that the Tahoe has been police staple for several years, predating both the Explorer and Durango police variants, so the fact that the new model would spawn a police variant is hardly surprising. Like the civilian model, the 2015 PPV benefits from a more efficient 5.3-liter, direct-injection V8 that pumps out 355 horsepower and 383 pound-feet of torque. It also features more high-strength steel, offering better crash protection, on top of optional safety items like lane departure warning, forward collision alert and a Safety Alert Seat.
The press release is rather light on police-specific items, aside from the auxiliary battery, which keeps the myriad of electronics in a modern police car running even when the engine isn't. Lightbars, 17-inch steel wheels on Goodyear Eagle RS-A tires and a push bar round out the mods for the Tahoe PPV. The cabin features a revised center console and room for laptop and other equipment mounts.