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2015 Chevrolet Trax

After the obligatory product presentation for the 2015 Trax, I caught up with Steve Majoros, Chevrolet's director of marketing for crossovers and cars, and asked him to elaborate on which markets his planners believe will be the hot starters for this tiny CUV. Without much hesitation, Majoros began to click off traditional sales havens for Subaru, namely, New England and the snowy bits of the East Coast, Colorado and the Pacific Northwest. That news might not surprise you, but it did me. Perhaps it's something as basic as the Trax's tall-hatchback looks, or the emphasis Chevrolet put on the urban driving cycle during my test in San Diego. But before my chat with Majoros, I'd considered this a crossover pointed at the Millennial city mouse more than his bumpkin cousin. But a closer look had me re-examining the granola cred of Chevy's smallest crossover. Having spent my fair share of time in New England and around New Englanders, I started by mentally listing the Trax's Subaru-like traits: practicality, thrift, all-weather ability and, well, just a dash of ugliness. (I suppose a hatchback needn't always be ugly to sell in Maine, or Boulder or Portland... but a 'distinctive' face doesn't seem to hurt.) After a day of driving through sunny San Diego and its surroundings, I can say that Trax makes an interesting case for itself against the standard bearers of the L.L. Bean set, but I'm less sure of its argument for young urbanites. The Trax looks a lot like an Equinox whose suit shrunk in the wash. Chevy's has downsized its own, rather conservative crossover styling to fit the proportions of the subcompact Trax; to my eyes, it looks a lot like an Equinox whose suit shrunk in the wash. That's fine for offering a cohesive look for the Chevy family of crossovers, but it seems out of step with the rest of the segment. If the Trax's current competitive set were the cast of a high school-based TV show, the Kia Soul would play the lovable nerd, the Nissan Juke perhaps the outsider musician and the Subaru XV Crosstrek the athletic outdoorsy kid. Chevy may see the Trax as the hipster chick wearing intentionally ironic mom jeans, but to me the styling is a little too on the nose; more like an actual grownup trying to hang with the kids. These mom jeans are genuine. Per my earlier point, that quasi-conservative look may be just fast enough for staid New Englanders, but I have a hard time seeing the bluff, big-Bowtied front end playing in Bushwick or Wicker Park.

Michael Jordan's cars showcased in 'The Last Dance' documentary

After the masses begged and pleaded for an early release, ESPN finally unlocked the doors to the biggest production in company history last month. Episodes 1 and 2 of The Last Dance, a 10-part documentary special about Michael Jordan, the Chicago Bulls, and the 1997-1998 season, was released at last on April 19, 2020. Each week since, two new episodes have aired on Sunday nights, and the next two, episodes 7 and 8 are scheduled to drop this weekend on May 10. With unprecedented video access to MJ, who became averse to the media during his playing days, a byproduct from The Last Dance is a look at some of Jordan's cars. The Goat's taste ranges across a number of brands, but they all had one thing in common: performance as a top priority. Below, we have listed the rides that have already appeared in the series, and each week, we will update with new car cameos. Chevrolet Corvette C4 The photo above somewhat epitomizes one of the themes of The Last Dance. Everybody, whether that was men, women, children, franchise owners, reporters, coaches, teammates, or opponents, wanted a piece of Jordan. If that meant stopping in the middle of the road to get an autograph, then so be it. Around town, MJ was fairly easy to spot due to his flashy cars that occasionally wore Bulls red. Jordan has driven numerous Corvettes throughout the years, but the C4 is unique in that it was Chevy's top ride when Jordan signed an endorsement deal with the American company during his rookie year in 1984. Two famous photos, one in front of the Chicago skyline, show him standing next to a C4 with the license plate "Jump 23." This exact car, however, came later, as indicated by the squared-off taillights. He went on to star in a number of Chevrolet commercials with vehicles such as the Blazer and S-10 pickup truck. Chevrolet Corvette C5 The most notable Corvette His Airness ever owned was likely the C4 40th Anniversary ZR-1, but he also drove a C5 coupe at one point. Roughly nine minutes into the first episode, Jordan is seen driving the chrome-wheeled targa top into the parking lot at the Berto Center, the Bulls old practice facility.   Ferrari 550 Maranello Roughly three minutes into episode four, viewers get a glimpse of Jordan's exotic taste in the form of a red Ferrari 550 Maranello.

Recharge Wrap-up: BMW cars to share i tech, Jordan to build solar EV charging network

Jordan is looking to promote EVs and build a solar charging network. The country is waiving import tariffs on electric cars, and is spending $120 million on solar chargers. It plans to build 3,000 charging stations, along with 30 MW of solar power. Some chargers will be powered by solar canopies, while others will get electricity from nearby solar farms. Jordan's solar plan should also help to lessen the amount of energy it needs to import from nearby countries. Read more from Navigant Research, or at Green Car Reports. BMW's mainstream cars will benefit from technology borrowed from the i3 and i8, according to BMW sales head Ian Robertson. In an interview with Automotive News, Robertson said that next-generation cars will use carbon fiber more extensively, and that more cars will get plug-in technology. He said that about half of i3 buyers opt for the range extender and added that it is incorrect to refer to a range-extended electric vehicle as a plug-in hybrid. Read more at Automotive News. The ethanol market should remain healthy despite falling oil prices. While cheap oil could drive down ethanol prices, demand still remains due to the federal biofuels standard. Additionally, ethanol producers may find it cheaper to ship their products as domestic oil production drops and railroad shipping opens up. Ethanol byproducts like distillers grains continue to sell, and foreign demand continues as other countries impose their own renewable fuel standards. Read more at Yahoo News. Via Motors will launch the production of an electric Chevrolet Silverado. The company will convert the pickups into range-extended EVs at its assembly line in Mexico, near GM's Silverado plant. Via has the capacity to produce 10,000 vehicles per year at its Mexico facility. Via Motors Chairman (and former GM Vice Chairman during the early days of the Chevrolet Volt project) Bob Lutz wants to help make EVs mainstream in America, and believes that requires electrifying pickups and SUVs. Read more in the press release below. Bob Lutz to Announce Production Launch of the Electrified Chevy Silverado BY VIA Motors Media access to Bob Lutz, former Vice-Chairman of General Motors and father of the Chevy Volt Bob Lutz is now Chairman of VIA Motors who builds the "Volt Style" extended range electric drive system for the Silverado, the Express Van and is working on the SUV's (Tahoe, Suburban) 5 years in development. Now production Launch and Consumer Sales in 2015.