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Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad

General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct. In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull. The fine print makes it clear that the actual maximum range is 342 miles. But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles. This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Cheverolet via CleanTechnica, YouTube Green Chevrolet GM Fuel Efficiency Green Culture Electric range anxiety extended range

2015 Chevy Volt gets larger battery, though range remains the same

The Chevrolet Volt isn't changing much for the 2015 model year. According to specifications uncovered by Inside EVs, though, the new Volt's battery does have a slightly larger capacity. According to the spec sheet, this doesn't translate to increased range. Real world driving, though, might tell a different story. The 2015 Volt's battery storage is slightly higher than the outgoing model's, up from 16.5 kilowatt-hours to 17.1 kWh. According to GM's manager of electrification technology communications, Kevin Kelly, speaking to Green Car Reports, the increased capacity is "a late change done in the cell... just another continuous improvement to surprise and delight our customers." The stated electric range, however, stays at 38 miles. Inside EVs followed up on its original report, and found that drivers could see some advantage to the battery tweak. When they spoke to Kelly, he told them, "As a result of this change, we would expect that some customers may see a slight improvement in overall EV range." It's worth noting that when battery capacity increased from 16 kWh to 16.5 kWh for the 2013 Volt, electric range increased by three miles to the current 38, while MPGe went from 94 to 98. The price of the 2015 Chevrolet Volt remains steady, at $34,995. The actual cost to the customer is considerably less with the $7,500 federal tax credit, as well as any local incentives.

Submit your questions for Autoblog Podcast #323 LIVE!

We're set to record Autoblog Podcast #323 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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