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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Cadillac CT6 production ceases January 2020 as part of D-Ham layoffs

General Motors filed paperwork under the Worker Adjustment and Retraining Notification Act with Michigan's Department of Labor and Economic Opportunity this week, detailing events to come at the automaker's Detroit-Hamtramck Assembly Plant. Starting February 28, 814 salaried and hourly workers at D-Ham, as its called, will be laid off. The 753 workers represented by the UAW will begin receiving offers in January to relocate to facilities in Michigan and Ohio, or buyout offers. As the 4-million-square-foot plant winds down through April 3 to a skeleton crew, the Cadillac CT6 ceases production in January 2020, and the last Chevrolet Impala comes off the line on February 28. The loss of the CT6 represents the end of Cadillac's latest brief, and highly regarded, adventure into flagship sedans. It might also mean the end of the 4.2-liter Blackwing twin-turbo V8 engine, at least for the moment. Both casualties are calamities. The death of the Impala closes the door on a nameplate in production for 52 years since 1957, having started off as a top-tier trim for the 1958 Bel Air known as the Bel Air Impala, once advertised with the line, "Lets you know you're the boss." As part of the new four-year labor agreement with the UAW, GM is keeping D-Ham open to build a new line of battery-electric vehicles, ultimately investing $3 billion and tripling employment to 2,225 workers when fully operational. The agreement described the coming EV as a "van" that would commence production in late 2021, but various reports say what's actually coming is a range of premium EVs in pickup and SUV bodystyles under the program codename BT1. The easy predictions put an electric GMC Sierra and Cadillac Escalade among the EV fold, but not until 2023, according to auto industry forecaster LMC Automotive. Before that, LMC claims an electric van will debut in late 2021, along with a battery-powered rebirth of the Hummer brand in pickup and SUV forms, also in late 2021. 

Recharge Wrap-up: Volt makes up third of Quebec Chevy dealerships sales, Tesla seeks Aussie talent

A Chevrolet dealership in Quebec has had the Volt make up 35 percent of its sales so far this year. Bourgeois Chevrolet in Rawdon, Quebec received recognition for the feat at the 2014 Electric Vehicle Conference, where it won the award for Leading Plug-in Hybrid Electric Vehicle Dealership. To sell that many, Bourgeois Chevrolet had to import used Volts from the US, and keeps about 50 units on the lot in various configurations. The conference also saw Park Avenue Nissan of Brossard, Quebec win the Leading Battery Electric Vehicle Dealership Award, and Loch Lomond Mitsubishi of Saint John, New Brunswick receive the award for Electric Vehicle Dealership Inspiration. Read more at Green Car Reports. Tesla Motors has begun scouting Australian engineers as other automakers shutter operations there. Ford, General Motors and Toyota have announced that they will shut down their Australian factories, leaving behind a lot of unused talent. Tesla recently held a "Recruiting Open House" in Melbourne for engineers to fill positions at its plant in Fremont, CA, where they will be paired with other Aussie engineers already on staff. Read more at Green Car Reports, or at Motoring. Electric turbochargers may come to play a key role in making internal combustion engines more efficient. Valeo recently showed an electric turbo it plans to supply to an unnamed automaker at a fuel economy showcase event at the EPA's National Vehicle Emissions and Fuel Lab. Electric turbochargers have the advantage of greatly reduced lag when compared to exhaust-driven turbos. They also work well when paired with cylinder deactivation, providing a much-needed boost when driving on a grade, which can help reduce the need for cylinders to reactivate. Independence from the exhaust system also makes it easier to package the turbocharger wherever there is room. Read more from Navigant Research. US crude oil futures have dropped to their lowest in more than two years. Saudi Arabia cut oil costs for the US and raised them for Europe and Asia as the US has increased output. On November 3, US crude futures fell as much as 2.2 percent in New York. West Texas Intermediate closed at $78.78, the lowest since June 2012. Brent crude slipped $1.08 to $84.78 a barrel. Read more at Bloomberg.