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Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.
Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.

Chevy monitors drivers' biometrics while experiencing new Corvette Stingray

We tell you about what a car is like to drive every day, remarking on throttle response, steering weight and feedback, squat, dive, brake fade and a dozen or more other factors of performance. What we can't tell you, though, is what the car does to us - how its performance impacts us, physically. That's what makes this video series from Chevrolet so darn cool.
The Bow-Tie brand rented out Spring Mountain Motorsports Ranch, got several (very) different individuals together, strapped a bunch of sensors to their bodies to record biometric data ranging from heart rate to respiration to brain activity, and then handed them keys to the new Chevrolet Corvette Stingray. The results are explained in a series of videos, devoted to each driver, showing how different people react to the Corvette's performance.
If, like your author, you're a nerd for medical science, this is going to be a fascinating set of videos. If not, it's still pretty cool to see how the body of someone with racing experience, like Gran Turismo creator Kazunori Yamauchi, reacts to tracking a car like the Corvette Stingray compared to the owner of legendary Detroit barbecue joint, Slows BBQ. Take a look below for all six videos from the series, or hop over to the Corvette Vimeo channel for the interactive experience, where you can see all the different metrics.

Survey says $25k barrier is a problem for EVs

The majority of consumers are more or less priced out of the market.
Electric cars are gaining popularity with the general public, but are they still too expensive? According to a survey 1,084 consumers by Navigant Research, a consulting firm located in Boulder, CO, 71 percent want their next car to cost under $25,000, while 41 percent won't go a cent above $20K. Looks like people are even thriftier than we'd originally thought.