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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2014 Chevy Silverado, GMC Sierra full configurators truck in

You can now put prices to your wildest option-sheet dreams of the 2014 Chevrolet Silverado and GMC Sierra. A microsite for the full-size pickup truck twins has been up since January, and now the full-blown configurator is live and ready to take your virtual orders. The only two chassis configurations available at the moment are the Crew Cab with either a short or standard bed - Regular and Double Cab versions will come later. In Silverado flavors that will run you $32,710 for the short box, $33,010 for the standard box, while the Sierra adds a $1,500 premium to both of those prices, and destination and handling for both models adds another $995.
Since these are American pickups the list of modifications is lengthy, but we added $11,450 in just two steps by starting with the Silverado Crew Cab and standard bed, then checking four-wheel drive and the LTZ Z71 package. Our final truck, resplendent in Brownstone Metallic paint, heated and cooled Cocoa/Dune perforated leather seating and tasty details like chrome recovery hooks, and engine block heater and LED cargo box lighting, rang up $57,285 at the candy store.
They'll be on dealer lots sometime this summer, so now's a good time to start practicing your box-checking.

GM to squeeze out more production capacity for midsize trucks

General Motors was predicting a strong showing for the Chevrolet Colorado and GMC Canyon before they debuted, and demand among dealers for the midsize trucks even exceeded company's expectations. The positive situation has left GM with a problem, though: finding ways to increase capacity for the pickups at the Wentzville Assembly plant in Missiouri. With a third shift already running, GM has continued to look for ways to build just a few more of the trucks at the plant. The company has plans to hire as many as 1,000 more workers for the Saturday and Sunday shifts to construct an additional 2,000 pickups a month, according to unnamed insiders at the factory speaking to Automotive News. The little adjustments even extend to getting rid of an unpaid break to add 18 minute of assembly time over the course of a day, which equals about 3,500 more vehicles a year. All of this effort comes because the trucks are in such high demand. According to GM's figures, the company has delivered a combined 35,720 units of the Colorado and Canyon from January through April 2015, and the Chevy was the fastest-selling truck in the US for the previous three months. In May, it spent an average of just 12 days in showrooms before being snapped up. And even better for the company, 43 percent of these buyers came from other brands. According to Automotive News, the most popular trade-ins have included the Ford F-150, Toyota Tacoma, and Dodge Dakota. Related Video: