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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2016 Green Truck of the Year, Commercial Green Car of the Year finalists

Not only are commercial-grade haulers getting more green love lately, they're getting more different kinds of green love. The 2016 Green Truck of the Year, the second time the award has been handed out, is being decided by judges from Green Car Journal and the San Antonio Auto & Truck Show. This year the award is joined by the new 2016 Commercial Green Car of the Year, which crowns one of the little vans increasingly used by small business as cargo and delivery vehicles. The Green Truck of the Year finalists are the Chevrolet Colorado Duramax (pictured), Ford F-150, GMC Canyon Duramax, Nissan Titan XD, and Toyota Tacoma. The first three of those were on last year's list, but since they are completely new or upgraded for 2016 - Ford with its all-aluminum body, the General Motors twins with the new diesel Duramax engine - they qualify for entry again. The Ram 1500 EcoDiesel won last year. The Commercial Green Car finalists are the Chevrolet City Express, Ford Transit Connect, Mercedes-Benz Metris, Nissan NV200, and Ram ProMaster City. You can read more details in the presser below, and the awards will be announced in San Antonio sometime during the show from November 19-22. San Antonio Auto & Truck Show Announces 2016 Green Truck of the Year and Commercial Green Car of the Year Finalists SAN ANTONIO, Oct. 22, 2015 /PRNewswire/ -- Green Car Journal and the San Antonio Auto & Truck Show have announced finalists for the 2016 Green Truck of the Year™ and 2016 Commercial Green Car of the Year™ awards. The Green Truck of the Year™ nominees are the Chevrolet Colorado Duramax, Ford F-150, GMC Canyon Duramax, Nissan Titan XD, and Toyota Tacoma. Vying for the all-new 2016 Commercial Green Car of the Year™ award are the Chevrolet City Express, Ford Transit Connect, Mercedes-Benz Metris, Nissan NV200, and Ram ProMaster City. "Over the past few decades, new car models have benefitted from design and technology improvements that have brought higher fuel efficiency and greater levels of environmental compatibility," said Green Car Journal and CarsOfChange.com Editor and Publisher Ron Cogan. "With models like these ten deserving finalists, we're witnessing the pickup and light commercial vehicle field enjoying the same attention." The new Commercial Green Car of the Year™ award is part of an expanded awards program presented at this year's 2015 San Antonio Auto & Truck Show.

eBay Find of the Day: Mario Andretti's personal 2009 Corvette ZR1

With victory in the the Indianapolis 500, a Formula 1 World Championship, a win in the Daytona 500 and too many other motorsports accomplishments to list, Mario Andretti stands among not just the greatest American racing drivers of all time, but the greatest drivers, full stop. Apparently, the champ is also a fan of speed when not on the track, because now there's a chance to own what is said tobe his personal 2009 Chevrolet Corvette ZR1 with just 12,872 miles on the clock. The eBay Motors auction page clearly shows Mario Andretti standing with the car, but the rest of the ad is admittedly short on details. The vehicle history report lists only one previous owner – ostensibly Andretti. The exterior is a handsome Blade Silver Metallic accompanied by a Dark Titanium leather interior. However, the seller keeps additional information to a minimum as well with the description simply stating, "This 2009 Chevy Corvette ZR1 is owned by Mario Andretti and has been garage kept all its life. It is fully loaded with all option on this car." The future buyer will get a seriously great car along with some huge bragging rights at any party by touting its ownership history. We've reached out to the seller for more particulars and provenance, and will update this story if we hear back. In the meantime, the auction for this C6 ends on Thursday, January 8, and currently the reserve isn't met. The price sits at a hefty $68,100 as of this writing, with six bids registered. Featured Gallery 2009 Chevrolet Corvette ZR1 owned by Mario Andretti Auction News Source: eBay MotorsTip: Roger Celebrities Motorsports Chevrolet Auctions Coupe Performance chevy corvette zr1