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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Steve McQueen's last movie car, now Pawn Stars-owned, up for auction [w/video]

The last car Steve McQueen ever drove in a movie is officially up for auction. The 1951 Chevrolet Styline DeLuxe Convertible you see above is now owned by none other than Rick Harrison of Pawn Stars fame, but once ferried McQueen around the set of his last film, 1980's The Hunter. That flick saw the Bullit star play a bumbling bounty hunter and didn't exactly set the box office on fire. McQueen bought the car after production wrapped, and four years later it sold at his estate sale at the Imperial Palace in Las Vegas.
Flash forward to 2003, and the convertible received a full restoration back to near-stock specifications. Hagerty Insurance estimates the car to be worth around $45,000 without the significant providence. Given its ties to one of film's most popular gearheads, the old Chevrolet could fetch up to 10 times that when it goes under the gavel in Ft Luaderdale, Florida on March 22. You can head over to the Auctions America site for more information. You can also check out the trailer for The Hunter below.

Camaro-based Trans Am SE Bandit Edition borrows Burt Reynolds

For some reason, modifying modern Chevrolet Camaros into the lurching, reincarnated shells of the Pontiac brand is still a thing. If you're the perverse sort that likes this kind of thing, you should check out the latest product from the Trans Am Depot, which comes complete with an endorsement from the star of Smokey and the Bandit, Burt Reynolds. Yes, the new Trans Am SE Bandit Edition has been signed and endorsed by the man himself, but what's important here is not the signature on the dash, it's the bits of Camaro that have been modified. Aesthetically, that means a Bandit-and-Frog-approved set of T-tops, a front-opening hood with a very large, prominent shaker scoop, an equally large and prominent screaming chicken, and Trans Am-inspired front and rear fascias. And naturally, Burt Reynolds' signature adorns the dash. There are plenty of reminders in the cabin about this car's Hollywood inspiration, too. Bandit decals can be found on the front headrests and center console lid, there are chicken wings on the Camaro-spec plastic door inserts, and the black-and-tan color scheme matches nicely with the exterior look. And power? Well, Sheriff Buford T. Justice would have a lot more trouble keeping up with this Trans Am than he did with the original. The 7.4-liter LSX V8 has been paired with a 2.9-liter supercharger which is good for 840 horsepower. It's fast and loud, and even if you can't get behind the look (we can't), at least this Camaro-in-Trans Am's clothing can impress with its performance. The Bandit Edition is limited to just 77 units with prices starting around $115,000. You can check out the official video from Trans Am Depot, which comes with a decent helping of Burt Reynolds, up top. Related Video: