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GMC Envoy could be returning as GM files for 'Envoy' trademark

The GMC Envoy could be on its way back, if a recent GM trademark filing is any indication of the future. To be exact, GM's trademark filing is for the name "Envoy," and is applicable to "motor vehicles, namely, sport utility vehicles, engines therefor and structural parts thereof." A victim of the recession and high gas prices, the original Envoy – related to the Blazer, and more recently the TrailBlazer and similar GM SUVs – was discontinued after the 2009 model year. In today's SUV-happy market of low gas prices, unearthing the somewhat familiar Envoy name makes a certain amount of sense. As soon as gas prices start trending in the other direction, we'll all be saying the opposite, though. What this SUV will take shape as is the big question now. With the Chevrolet Blazer well and truly on its way, there's every reason for a GMC version of Chevy's stylish new crossover sporting the Envoy name. Another, less likely, possibility is a Traverse-sized vehicle to slot between the shorter Acadia (10 inches shorter than the Chevy Traverse) and the body-on-frame Yukon. GM could come out of left field and make the Envoy a Buick too. It fits the bill with the "En" beginning, and Buick undoubtedly has crossovers in the works. We think that's even more unlikely, but it's important to remember that we're still in the speculation phase. Soon we'll drive Chevy's new Blazer, and perhaps have more news then. Check in next week for that. Related video:

Chevy Colorado and GMC Canyon get trim levels reworked again

GM Authority reports that GM has fiddled with trim packages on the Chevrolet Colorado and GMC Canyon for the 2021 model year, eliminating the base trims on both pickups and implementing small price changes. When the new model year goes on sale, the Chevy will lose the rear-wheel drive Base Extended Cab with the automatic transmission that starts at $22,395 after a $1,095 destination charge. The new entry-level is going to be the Work Truck model with the extended cab in rear-wheel drive, starting at $26,595 assuming the destination charge holds steady. That represents a $4,200 jump over the base 2020 model. MSRPs for the entire Work Truck lineup, from base to the Crew Cab Long Box, rise by $400. Elsewhere in the Colorado line, the four Z71 trims go down by $100, while the two ZR2 trims increase by the same amount. Only the six LT trims don't see any change.  The GMC side is a bit more involved due to previously announced changes. The 2020 Canyon comes in SL, Base Canyon, SLE, SLT, All Terrain, and Denali steps. Last month, GM Authority reported the 2021 Canyon would give all that up for the new names Elevation Standard, Elevation, AT4, and Denali. Since the SL base model retires in 2021, the Elevation Standard takes over at the entry level. Unlike on the Colorado, which sheds one trim, the Canyon lineup gets pared from 20 total combinations of trims, cab sizes, and bed lengths, to 14 total combinations. But like the Colorado, due to the loss of the cheapest configuration, the least expensive 2021 Canyon becomes $4,200 more expensive than in 2020, assuming the destination price remains the same. What's more, the 2021 Elevation Standard pricing adds $700 or $800 to the prices of the 2020 Canyon base and SLE models. There are more increases up the range. The 2021 Elevation trim replaces a combination of SLE and SLT models, bumping prices up by up to $900. In 2020, the least expensive All Terrain model is the Extended Cab Cloth for $37,695. For next year, the least expensive AT4 trim is the Crew Cab Short Box for $39,295. Like-for-like, though, the AT4 represents a $300 premium over the 2020 All Terrain Crew Cab Short Box. Three Denali trims will still stand at the top of the heap, each one going up by $400 in 2021. Until GM details the equipment changes, we won't know how the new pricing equates to value.

It's time for Corvette to attack Porsche

For most of its existence, Porsche was a smug little sports car company with a fairly limited lineup and small but steady sales. Any time the company strayed from its air-cooled, rear engine formula, the purists would turn their noses. The 944? The 948? "Not a proper Porsche," they'd sniff. And then came the greatest sin of them all: the Cayenne. To the purists, this was treason. Porsche making an SUV? Horrors! Of course, you all know how it turned out. Porsche grew to be a profit-generating juggernaut within the Volkswagen Group. And since one SUV wasn't enough they added another, the Macan. By the end of the decade Porsche will have quadrupled its global sales. You have to wonder what else it has up its sleeve. Couldn't this be a lesson for General Motors? It has a terrific sports car brand in Corvette. In fact, it's arguably the most iconic brand within GM's full-line portfolio. But for its entire existence that brand has been locked up within Chevrolet. Maybe it's time for GM to treat Corvette as a stand-alone company. Maybe it's time for GM to unlock that brand and treat Corvette as a stand-alone company. A Corvette SUV could be a killer first step. Since Porsche only makes two SUVs, maybe Corvette could make three. Small, medium, and large. And just as Porsche has the Panamera, an executive sedan from team Corvette could become an instant "gotta-have" for the yacht-buying jet set. Of course, the Corvette purists will cringe. And the biggest hue and cry will come from Chevrolet's US dealers. That's why the best place to launch the new Corvette brand would be far away from those franchisees: in China. Chinese consumers have no pre-conceived ideas that 'Vettes can only be sold in Chevy stores. And Chinese enthusiasts very much admire Corvette's historic pedigree. You've no doubt read about how Chinese authorities are cracking down on conspicuous consumption. That makes the timing even better. Corvette's selling point has always been that it is an amazing bargain for the performance you get. What a perfect way to undercut Porsche. In fact, pairing the Corvette brand with Cadillac in China could be just the shot in the arm that Cadillac's Chinese dealers need. Despite having very competitive cars, Cadillac lags far behind Audi, Mercedes, and BMW. What Cadillac dealers need is a lot more showroom traffic. And a jaw dropping lineup of Corvette-branded vehicles could bring in throngs of buyers.