2006 Silverado 1500 Bagged Cammed Show Truck on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Anti-purist 1963 Ferrari GTE sports hot rod Chevy V8

I remember reading a story around the time Fast and Furious: Tokyo Drift came out. It focused on one of the star cars of that film, a 1967 Ford Mustang fastback that started the film as a shell, and in a pinch, was transformed into a modified masterpiece, complete with the RB26DETT engine from a Nissan Skyline GT-R (which started the film under the hood of an S15 Silvia). There was a genuine (and in our minds, absurd) fear in the article that taking a piece of classic American iron and fitting a twin-turbocharged JDM engine would result in some awful trend in the classic car community. If you thought a GT-R-powered classic Mustang was sacrilege, though, this car will probably make you vomit. For the rest of us, it's a neat piece of engineering. Shown above is a 1963 Ferrari 250 GTE, and yes, that's a 302-cubic-inch, small-block Chevrolet V8 under the hood. On top of that, it uses the six-speed manual transmission from a Viper, a nine-inch Ford rear end, and Mitsubishi-sourced paint. So yeah, it's a FrankenFerrari. Check out Road Heads' interview with this custom GTE's owner, which is followed by a brief test drive. And of course, head into Comments afterwards, and let us know what you think. Is this Yankee-powered 250 GTE blasphemous or badass?

This is your 2014 Chevrolet SS

Think you've waited long enough for this? If so, then you'll want to savor the high-res photos we've so far been given of the 2014 Chevrolet SS, the first rear-wheel-drive performance sedan from The Bowtie in 17 years.
We all know its our version of the brand new VF-model Holden Commodore, but what's under the hood that earns the appellation "performance?" A 6.2-liter LS3 V8 engine producing 415 horsepower and 415 pound-feet of torque. That's 35 hp and lb-ft less than the same engine is expected to produce in the 2014 Chevrolet Corvette. Chevrolet says the sedan will get from 0-to-60 miles per hour "in about five seconds."
Shifting comes courtesy of a six-speed automatic with paddles on the steering wheel, while stopping arrive via four-piston Brembo calipers up front, a single sliding piston in back. The forged aluminum wheels are 19-inchers all around, each set supporting right around 50 percent of the sedan's weight, and the aluminum hood and trunk are meant to keep the center of gravity low.