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Chevrolet Camaros at SEMA are a mobile accessory catalog

Chevy's goal at the SEMA Show in Las Vegas this week seems to be to show as much of its Performance and Accessories catalog as possible. That's why it brought three different Camaros - two with V8s and one powered by a V6 - with all of the best goodies from the catalog already fitted.
We gave a more in-depth recap of the Performance Camaro V8 Concept, the Performance Camaro V6 Concept and the Performance Garage Concept already, but we figured you'd like a short recap for each. It should be noted, though, that you can order all of the items you see here for your own Camaro, so be sure to take a long, hard look at our live galleries, just in case you're in the market for some mods.
Essentially, the Performance Garage Concept and the Performance V8 Concept are the same car - the only difference is that the later features a whole host of aesthetic tweaks in addition to its aftermarket, shorty exhaust headers and 2.75-inch exhaust. (The Performance Garage Concept has been usefully placed on its side; the better to see the new parts added to the vehicle.) The Performance V6 Concept is notable because, despite being a V6, there's no shortage of performance goodies fitted. All three of the Performance Camaros benefit from items from the Camaro ZL1, which can also be ordered through the catalog.

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.

Malcolm Butler gets the MVP's Chevy Colorado

In the wake of the Super Bowl last week, we reported that New England Patriots quarterback Tom Brady intended to give the Chevy Colorado awarded to him as the game's most valuable player to Malcolm Butler instead. In our informal poll (to say nothing of the hundred-plus comments that ensued), an overwhelming 86.7 percent of you, our loyal readers, agreed that it was the right thing to do. And now that's precisely what's happened. "After consulting Super Bowl MVP Tom Brady," the automaker said in the press release below, "Chevrolet presented an all-new Colorado pickup to New England Patriots cornerback Malcolm Butler." The rookie, as you may have seen in between the commercials, made the game-saving interception that handed his team the victory, propelling Butler to stardom. "I am ecstatic that Chevrolet has chosen to reward me with a Colorado," said Butler upon taking delivery of his new red pickup. "It is just another unreal event in what has been an incredible week." We can only imagine. Enjoy the truck, Malcolm; you've earned it. Related Video: Upon Further Review, Chevrolet Awards Super Bowl MVP Colorado to Malcolm Butler 2015-02-10 DETROIT – After consulting Super Bowl MVP Tom Brady, Chevrolet presented an all-new Colorado pickup to New England Patriots cornerback Malcolm Butler, whose end zone interception preserved the Patriots' victory in Super Bowl XLIX. The Colorado was intended to be awarded to Brady, the Patriots' quarterback, in recognition of his Super Bowl Most Valuable Player award. However, Brady and Chevrolet huddled on Monday and Chevrolet determined Butler deserved recognition for his game-saving interception. "I've seen several game-changing moments in big games, and Malcom's interception last Sunday ranks up there as one of the biggest," said Brady. "I appreciate Chevrolet wanting to honor the Super Bowl's top performer, and I'm glad they have agreed to award the Colorado to Malcolm." Said Butler: "I am ecstatic that Chevrolet has chosen to reward me with a Colorado. It is just another unreal event in what has been an incredible week." The Chevrolet Colorado, 2015 Motor Trend Truck of the Year®, was engineered to be the most capable, most versatile and most technologically advanced midsize truck in the market. With class-leading horsepower and fuel economy along with a 4G LTE built-in Wi-Fi hotspot, the Colorado adds a new dimension to the Chevy truck line.