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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM cutting Chevy Sonic, Buick Verano production by more than 20%

General Motors' Orion Assembly plant in Michigan is seeing even more production cuts this year to further reduce inventories of the Chevrolet Sonic and Buick Verano. These latest adjustments mean layoffs for about 100 workers in phases starting in July. "GM Orion Assembly will adjust plant production capacity to better align with market demand," the company said in a statement announcing the change. Through May, sales of the Sonic are down 28.5 percent to 29,082 vehicles, and the Verano is off 15.6 percent, with 15,279 sold this year. According to unnamed plant insiders speaking to Automotive News, the assembly rate is slowing at Orion Assembly from the current 33 cars an hour down to 26 an hour, a 21-percent reduction. GM is also reportedly going to keep the plant idle for three weeks during the normal summer shutdown, rather than the usual two. Earlier in the year, the factory was idled for two weeks due to excess supply of the Sonic and Verano. In March, it was closed again for several days for the same reason. The Orion Assembly plant is the future home to the line for the Chevy Bolt EV. GM Statement: GM Orion Assembly will adjust plant production capacity to better align with market demand. A phased layoff of approximately 100 employees will begin in July 2015 and conclude by year-end. Related Video: News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM Hatchback Sedan buick verano orion assembly

Top 11 Lego Technic cars to buy on Amazon in 2024

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. I recently got a birthday wish list from my 11-year-old nephew, and I couldn't help but smile when I saw “Lego Technic Cars” at the top. Lego isnÂ’t a phase, itÂ’s a lifestyle. Once a Lego fan, always a Lego fan. In fact, IÂ’d be willing to bet that many of you reading this right now have some kind of Lego vehicle in a box somewhere, or better yet, on display in your home. While theyÂ’re not necessarily cheap, getting into building Lego Technic vehicles doesnÂ’t have to bankrupt you, either, unless you go for the $400 Lamborghini right off the bat. Here are 11 of our favorite Lego Technic vehicles on Amazon, right now, ranging from an affordable $35 all the way up to $450. LEGO Technic Ford Mustang Shelby GT500 Ages 9+ (544 Pieces) - $39.99 (20% off) One of my first and favorite model cars growing up was a first-gen Ford Mustang GT350, so this GT500 for under $40 is right up my alley. At 544 pieces and made for ages 9 and up, the GT500 is a considerable step up from Grave Digger but a great starter to a Technic collection nonetheless. It isnÂ’t the most accurate-looking vehicle in this list, but the AR app and the fact that it can drive make it a worthwhile purchase. $39.99 at Amazon LEGO Technic Formula E Porsche 99X Electric Ages 9+ (422 Pieces) - $49.99 Not a Ford fan? Not a problem. This Formula E Porsche 99X is the same price and better looking than the GT500. Even though there are 122 fewer pieces in this Porsche set, it has a level of detail seen in much more expensive Technic sets including numerous decals and a pull back motor.  $49.99 at Amazon LEGO Technic Jeep Wrangler Ages 9+ (665 Pieces) - $54.99 This is the set I ended up going with for my nephew, not because I think it is the coolest, but because for the price, I think you get the most bang for your buck. 665 pieces is over 50% more than the comparatively priced Porsche 99X and it also scratches the nostalgia itch for me: The first-ever model vehicle I built was a yellow Jeep Wrangler Sahara. This Wrangler Rubicon has definitely had some aftermarket mods like the front winch, which makes it one of the coolest Technic sets under $60.  $54.99 at Amazon LEGO Technic Monster Jam Grave Digger Ages 7+ (212 Pieces) - $34.16 If ever there was a gateway Lego Technic, this Grave Digger is it.