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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Texas cops pull armed suspect from burning car

A high-speed chase through Fort Worth, Texas ended in dramatic fashion earlier this month when FWPD pulled armed burglary suspects from the burning wreckage of their escape vehicle. According to NBC DFW, Fort Worth police were dispatched to Avington Way on the evening of July 16 to investigate reports of a burglary. The burglary victim told police he had arrived home to find three individuals hauling his property out of his house. When he approached them, one of the suspects pointed a handgun at him and told him to stay back. Then all three suspects climbed into a silver Dodge Avenger and sped away. FWPD officers spotted the Avenger a short time later on Sycamore School Road and, after the car refused to pull over, the chase was on. Police chased the burglary suspects through the city at speeds approaching 100 mph until the Avenger blew a red light and was t-boned by an oncoming pickup at the intersection of California Parkway and James Avenue. As the pursuing officers closed in on the disabled car, it suddenly caught fire. One suspect bailed out and ran for it, but the remaining two were trapped inside with the flames quickly mounting. Despite the spreading fire and the threat of armed suspects in the vehicle, police officers rushed to pull the men from the wreck. The driver was removed easily, but the passenger was unconscious and trapped behind a crushed passenger door. The scene was caught on the officers' body cameras as they pried the door open with their bare hands. Eventually the officers got the semi-conscious man out of the passenger seat just as the car was completely engulfed in flames. "It was pretty dramatic. We recruit people that can think on the fly, think quickly, and perform under pressure," FWPD Sergeant Marc Povero told WFAA. All three suspects are facing charges for burglary, and the driver was charged with evading arrest. News Source: WFAA, NBC DFW Auto News Chevrolet Dodge Driving Safety Truck Police/Emergency Sedan fire car fire burglary

Chevy Sonic shreds like a skateboard

Despite the fact that the 2013 Chevy Sonic is a fun, plucky little thing - especially in ever-so-slightly hotter RS guise - it is not, in fact, a skateboard. But don't tell that to rapper Theophilus London.
In General Motors' latest spot for the Chevrolet compact, London needs to make a quick run to the store for some milk. And even though, once again, the Sonic is not a skateboard, it ollies, pops and gets air because, you know, it's just so much fun to throw around.
If this video looks familiar to you, it's because this is the full ad that we first got a preview of in Chevy's longer, full-line spot, where the brand's "Find New Roads" tagline was introduced. Scroll down to see this dedicated Sonic spot, along with the older ad, and remember, the Sonic is still - still - not a skateboard.