1972 Chevrolet Monte Carlo Custom Hardtop - One Of A Kind! Attention Getter on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Crash victim found still inside car 6 hours after it was towed away [w/video]

Police near Dayton, OH, have quite a confusing case on their hands after the victim of a crash early on New Year's Day couldn't initially be found. Six hours later, the man was discovered lying on the vehicle's floorboard at the tow yard. The unidentified person was admitted to a local hospital in critical condition with possible leg injuries. The police first responded to the scene of the crash around 3:00 am on New Year's Day when a Chevrolet Impala hit a utility pole and drove through a fence, according to WHIO News. The authorities claim that they searched for the man for an hour and a half and came up with nothing. The car was then hauled away to the yard, which was only about 500 feet away. The tow yard worker found the man around 9:00 am and called 911. However, he was clearly dubious about the injured man's predicament and suggested to the operator that he might have returned to the Impala. Police are still investigating the incident. According to WHIO, authorities might have somehow missed the man in the sedan during the search. Alternatively, he could have left the scene of the accident and later returned. Watch the video below for more about this bizarre case. The video meant to be presented here is no longer available. Sorry for the inconvenience. News Source: WHIO via Yahoo Autos Chevrolet Police/Emergency Videos Sedan

Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.