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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

Chevy monitors drivers' biometrics while experiencing new Corvette Stingray

We tell you about what a car is like to drive every day, remarking on throttle response, steering weight and feedback, squat, dive, brake fade and a dozen or more other factors of performance. What we can't tell you, though, is what the car does to us - how its performance impacts us, physically. That's what makes this video series from Chevrolet so darn cool.
The Bow-Tie brand rented out Spring Mountain Motorsports Ranch, got several (very) different individuals together, strapped a bunch of sensors to their bodies to record biometric data ranging from heart rate to respiration to brain activity, and then handed them keys to the new Chevrolet Corvette Stingray. The results are explained in a series of videos, devoted to each driver, showing how different people react to the Corvette's performance.
If, like your author, you're a nerd for medical science, this is going to be a fascinating set of videos. If not, it's still pretty cool to see how the body of someone with racing experience, like Gran Turismo creator Kazunori Yamauchi, reacts to tracking a car like the Corvette Stingray compared to the owner of legendary Detroit barbecue joint, Slows BBQ. Take a look below for all six videos from the series, or hop over to the Corvette Vimeo channel for the interactive experience, where you can see all the different metrics.

Porsche 911 tops a list of must-have classics, but No. 2 is more of a surprise

No surprise here: In Europe, the Porsche 911 is the most sought-after classic car. Surprise here: Slip-streaming the 911 in the most sought-after chart compiled by the Car & Classic marketplace is the Ford Mustang. Using the Google search engine as a means to pick the winners, as well as the average prices achieved on the “Car and Classic” website, the venerable 911 was tagged 1.45 million times per month according to data stretching back 15 years. The number of 911Â’s sold though the C&C marketplace was 21,141, at an average price of 58,409 pounds, or $74,300. FordÂ’s pony car, still a popular choice for buyers in Europe, placed second on the list with 1.2 million monthly searches. The average sales price over 15 years was 31,107 pounds ($39,570), and the number of older Mustangs sold reached a total of 8,332. Models that also finished among the charted top 10 include the Land Rover Range Rover, the Corvette, the ultra-classic British favorite Jaguar E-Type and the BMW 3 Series. “Whilst a 1973 Porsche 911 Carrera 2.7 RS could set you back the best part of GBP500,000 ($636,000), there are many more affordable models, which bring the average sale price of a 911 on Car & Classic to GBP58,000 ($73,800) – the third highest average selling price of any make and model on the site,” explained Dale Vinten of Car & Classic. According to the site, the Jaguar fetched the highest average selling price: a whopping 89,000 pounds, or $113,000. But thatÂ’s peanuts compared to a Series 1 Roadster in excellent condition, said Vinten. For that, “you can expect to spend up to GBP250,000 ($318,000), A Series 2 or 3 will cost less, as they are not as desirable, but in decent condition you can expect to pay around GBP40,000-GBP50,000. Even a barn find 1969 E-Type Series 2 Roadster can set you back to the tune of GBP33,000 ($42,000)." Launched in 2005, Car & Classic is among EuropeÂ’s most popular classic car clearinghouses. It also runs a stand-alone auction site.