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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Mother's Day Suggestion No. 2,506

With Mother's Day coming up, we're always looking for new gift ideas to celebrate the occasion, but hot laps around a track might not be the best suggestion for Darius Khashabi. In a video posted on YouTube, Khashabi straps his mom into the passenger seat of his C6 Corvette Z06 for some laps around Sonoma Raceway (formerly Infineon Raceway) at "60 percent" with comical results.
Now this isn't the first time Mama Khashabi has gotten seat time in her son's car around a track, as his YouTube page shows him pulling a similar stunt - with similar results - around Mazda Raceway Laguna Seca last year. Scroll down for the video, but know that the action really gets going at around the 1:40 mark.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai