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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM investing $167m in Spring Hill for new midsize vehicles

General Motors has announced a large investment in its Spring Hill, Tennessee facility. The former home of Saturn production will be getting a $167 million addition to a previously announced $183 million, to cover a pair of new midsize vehicles. The investment is expected to create 1,800 jobs at the factory.
That $350 million is being divvied up for a pair of programs at Spring Hill. The first will take the bulk of the money ($223 million) and create 1,000 of the 1,800 jobs, while the other will take the remaining $127 million and generate the leftover 800 positions. But GM says the investment will cover "midsize vehicle programs." So what could they be?
The leading candidate in our minds is a new crossover for Buick, called the Anthem, that will slot between the Encore and Enclave, but will be slightly smaller than the Equinox and Terrain. As we've explained, the new model will likely be the first product to sport GM's new D2UX platform, which will eventually replace both the Delta and Theta platforms. Spring Hill is already building the Equinox, so there could be some credence to this theory.

GM natural gas-powered vans recalled due to possible leak

General Motors is recalling almost 3,200 of its compressed-natural-gas powered utility vans because of possible leaks. GM and the National Highway Traffic Safety Administration (NHTSA) released a notice last week saying that 3,196 Chevrolet Express and GMC Savana CNG vans are on recall, though no accidents have been reported due to the possible issue. The recall is specifically for vans for model years ranging from 2011 to 2014. The recall stems from a potential leak from the compressed natural gas high-pressure regulator, and such a leak could cause a fire or explosion. GM will replace the vehicles' high-pressure regulator in order to fix the problem, will do it free of charge and is instructing owners to contact Chevrolet or GMC customer service to arrange for the parts replacement. Utility vehicle makers like General Motors have pushed for fleet sales of CNG-powered vans and trucks for the past few years and have touted them for their cheaper refueling costs relative to standard gasoline, not to mention the fact that natural gas can be readily sourced from throughout North America (thanks, fracking). According to CNGPrices.com, compressed natural gas sells for about $2.22 a gallon, on average, while the AAA is pegging the average price of gas at $3.34 a gallon. NHTSA has posted information on the recall here. Featured Gallery News Source: NHTSA via Reuters Green Chevrolet GM GMC Natural Gas Vehicles CNG gmc savana