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First 2015 Chevy Corvette Z06s en route to owners [w/video]

Pretty much right on schedule, Chevrolet has begun shipping the very first customer examples of its 650-horsepower, supercharged Corvette Z06. In fact, according to General Motors, the earliest Z06s could be in customer hands by the end of this week. "It has been an incredible opportunity to work on Chevy's most capable model," said Jeff Lamarche, manager of Chevy's Bowling Green Assembly plant. "It truly is an amazing car, and we're thrilled to get them into the hands of our eager customers." Prices for the Z06 start at $78,995 for the hardtop model, while the first-ever Z06 Convertible kicks off at $83,995. Take a look below for the official press release from Chevrolet, and while you're down there, we've slipped in a new video of Corvette Racing's Tommy Milner taking a hot lap of Road Atlanta in a Z06, complete with some Performance Data Recorder footage. First 2015 Corvette Z06s on Their Way to Customers Most capable model in Chevrolet's history now shipping from Bowling Green BOWLING GREEN, Ky. – Chevrolet is now shipping the all-new 2015 Corvette Z06 coupe from Bowling Green Assembly and some early customers could receive the much-anticipated supercar later this week. "It has been an incredible opportunity to work on Chevy's most capable model," said Jeff Lamarche, plant manager of General Motors' Bowling Green Assembly plant, "It truly is an amazing car, and we're thrilled to get them into the hands of our eager customers." The new Corvette Z06 offers the most choice for customers in the model's history. It is the first Z06 to offer an available eight-speed paddle-shift automatic transmission and, thanks to a stronger aluminum frame, a removable roof panel. In addition, it is the first time since 1963 that the Z06 is available as a convertible – which will arrive in early 2015. The new LT4 supercharged 6.2L V-8 engine is SAE-certified at 650 horsepower (485 kW) at 6,400 rpm and 650 lb-ft of torque (881 Nm) at 3,600 rpm – making the 2015 Corvette Z06 the most powerful production car ever from General Motors and one of the most powerful production cars available in the United States. To balance performance and efficiency, the LT4 leverages a trio of advanced technologies – direct injection, Active Fuel Management (cylinder deactivation) and continuously variable valve timing –with a new, more efficient supercharger. The LT4 helps make the Corvette Z06 the most capable car in the brand's history.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2016 Chevy Colorado grabs Motor Trend Truck of the Year award

It's not an easy feat to win Motor Trend Truck of the Year twice in a row, but the 2016 Chevrolet Colorado managed to do just that. Thanks to the introduction of the 2.8-liter Duramax four-cylinder diesel, the magazine decided to bring the pickup back to defend the title. In more good news for the Bowtie brand, the 2016 Camaro earned the magazine's Car of the Year award. The Colorado beat a tough group of finalists to earn the nod this year, including its GMC Canyon sibling. The Chevy Silverado and GMC Sierra also made this year's list. The Nissan Titan XD and latest Toyota Tacoma rounded out the challengers. A model had to shine in six criteria to earn the title: advancement in design, engineering excellence, safety, efficiency, value, and performance of intended function. Like it did with the Camaro, Motor Trend posted a story online that explained the rationale for picking the Colorado again. They praised the diesel profusely and lauded the whole platform as quite a capable hauler. This year's Motor Trend SUV of the Year honor went to the Volvo XC90. The Swedish 'ute had to win against an initial group of 16 candidates that the magazine eventually whittled down to finalists that consisted of the Honda Pilot, Lincoln MKX, the combined Mercedes-Benz GLE-Class and GLE Coupe, and Nissan Murano. "Seven-passenger people movers aren't supposed to drive like this," senior features editor Jonny Lieberman said about the Volvo in the announcement of the champions. The Honda CR-V won last year. In the explanation online, the judges applauded the XC90's new modular platform, and they loved both the T6 twin-charged engine and T8 hybrid version. The SUV's key enamored the writers, too. Related Video: MOTOR TREND Announces 2016 "Of The Year" Winners Car of the Year, Truck of the Year, SUV of the Year, and Person of the Year announced during live ceremony and webcast in Los Angeles LOS ANGELES, Nov. 16, 2015 /PRNewswire/ -- Today, for the first time in the brand's 66-year history, MOTOR TREND announced winners of the Golden Calipers for Car of the Year, Truck of the Year, SUV of the Year, and Person of the Year at a red-carpet gala in front of an audience of industry insiders and celebrity guests. The awards show was also streamed live on the MOTOR TREND Channel on YouTube, with 3.5 million subscribers the world's largest automotive video channel, and on MOTOR TREND OnDemand, the brand's new subscription video on demand (SVOD) channel.